Unit 4 Assignment (BUS411)
Due Date: 11:59 pm, Sunday of Unit 4 Points: 100 Overview: Efficient and effective use of a company’s assets is an important part of its success. Reviewing financial statements regularly is one way the company can stay on top of its spending. For this assignment, you will analyze current financial ratios for your chosen business. Instructions:
• Think of a specific business you find interesting (i.e. Apple, Southwest Airlines, etc.).
• Research the business’ financial statement.
• Select the Morningstar site offering your company’s financial statement. You will see a number of financial ratios for your company. Review this example for Apple.
• Define the following ratios, include the ratio for your business and explain what each ratio means for the business moving forward.
o Return on assets
o Return on equity
o Return on capital
o Gross margin
o SG&A margin
o Current ratio
o Quick ratio
o Total debt/equity
o Total revenue
o Gross profit
BUS411 – Business Policy Seminar
Unit 4 Assignment: Finance and Operations
• Explain which ratios you feel are most important for the business and why.
• Use these additional resources:
o YCharts. (2019). Apple return on assets.
o Stock Analysis on Net. (2019). Apple Inc. profitability analysis.
Requirements:
• Use APA format with a title page, in-text citations and references. No abstract required.
• Research and cite at least two credible sources with APA format.
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.
Finance and Operations Assignment Grading Rubric
CRITERIA Deficient Proficient Exemplary
0-7 points 8-12 points 13-15 points Introduction and Thesis Statement
Unclear or incomplete.
Introduction with a partially developed thesis.
Clear, well- developed, introduction and thesis.
0-20 points 21-26 points 27-30 points Supporting Evidence/Analysis
Lacks specific, credible, and relevant support. Development of position / argument is inadequate or missing.
Adequately supported with a limited spectrum of specific, credible, and relevant evidence. Development of position/argument is thoughtful and persuasive but lacks some detail.
Well-supported with a broad spectrum of specific, credible, and relevant evidence. Position / argument is well- developed, very thoughtful, and persuasive.
0-6 points 7-8 points 9-10 points Clarity and Organization
Lacks organization, logic and clarity. Transitions seldom or never used to connect ideas.
Generally organized, logical and clearly articulated. Transitions often smoothly connect ideas.
Paragraph formation is clear. Fully organized, logical and clearly articulated. Transitions smoothly connect ideas.
0-14 points 15-17 points 18-20 points Professional Communication
Does not demonstrate proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
Some spelling, grammar, punctuation, capitalization, and/or sentence structure errors.
Polished and demonstrates a high level of proficiency in spelling, grammar, punctuation, capitalization, and sentence structure.
0-7 points 8-12 points 13-15 points Conclusion No conclusion
included. Some attempt at a conclusion, but it is not well written.
Well written and fully developed conclusion.
0-6 points 7-8 points 9-10 points APA Paper has no APA
formatting, or paper has an APA cover, but no references or in text citations. Less than the required number of credible references provided.
Paper lacks one element of APA (cover, references or in text citations), but has at least one credible reference.
Paper has all elements of APA formatting (cover, references and in text citations) with the required number of credible references.