Business Finance - Management BUS 400 Module Two Assignment Guidelines and Rubric

BUS 400 Blue Ocean Strategy ERRC Framework Sample Company Name: Paws and Pedigrees Breeding Co. Mission: To identify strategies for creating a unique value proposition that expands business opportunities in the dog breeding industry. Blue Ocean Strategy Canvas (ERRC Framework)

1. Eliminate

• Overcrowded Breeding Practices: Remove the perception of overcrowded or unethical practices by emphasizing small-scale, high-quality breeding with a focus on the dogs’ well- being.

• Standardized Puppy Packages: Eliminate generic offerings and replace them with tailored experiences for each customer.

• Eliminate Unnecessary Middlemen: Adjust the supply chain to reduce costs and improve efficiency.

2. Reduce

• Long Wait Times for Puppy Ownership: Streamline processes for faster adoption without compromising quality or transparency.

• Overuse of In-Person Showcases: Reduce dependency on traditional in-person puppy viewings by introducing virtual meet-and-greets and updates.

3. Raise

• Transparency in Breeding: Enhance customer trust with detailed documentation of health screenings, lineage information, and certifications.

• Customer Support Post-Adoption: Offer lifetime access to expert advice, training resources, and a supportive owner community.

• Sustainability Practices: Raise eco-friendly practices by using sustainable materials in care kits and minimizing environmental impact in operations.

4. Create

• Puppy Concierge Experience: Introduce a premium, end-to-end service that includes personalized care kits, ongoing support, and tailored training resources.

• Educational Programs for Owners: Develop workshops and resources to educate owners on puppy care, training, and health.

• Community-Building Platform: Create a digital space for dog owners to share experiences, access expert tips, and celebrate milestones together.

Key Value Proposition By focusing on ethical breeding practices, personalized customer experiences, and community engagement, Paws and Pedigrees Breeding Co. moves beyond the competition and creates a new market space in the dog breeding industry. This approach positions the company as a trusted, innovative, and customer-centered leader.