FINAL INDIVIDUAL RESEARCH PROJECT

About 12 pages- due May 16, 2020

This project involves an analysis of an Asian Multinational company in relation to the marketing, political and the economic integration of Asia to the global economy.

The objective is to allow you to learn about this company’s strategy of going global. You can do your analysis from marketing, financial, management, or political viewpoints:

.  Remember: The theme is “Asian company’s strategy of going global”

Your final paper (about 12 pages) should persuasively argue and reason half a dozen major points.  The final report will require your critical insights, analysis, and recommendations for this company.

· An introduction of the company?

· Why did this company want to globalize?

· What were the most important issues/challenges that confront the company when they started to consider steps of globalizing the company? 

· What is your analysis of these issues?

· Use the competitive models (PESTAL, SWOT, Porter) to analysis the external and the internal factors affecting this company.

· Use these results to do an analysis using PORTER’s 5 forces and Diamond Model

· Conclusion: What, exactly, should the company (case protagonists) do?  Recommend an explicit, feasible plan of action that will improve the company's competitive position and/or outcomes.

Professor Kwong stkwong@usfca.edu