BUS3041 WK 3 Project
BUS3041 Week 3 Project Rubric Course: BUS3041-Managerial Communications SU02
Criteria No Submission 0 points
Emerging (F through D range) (1–20) 20 points
Satisfactory (C range) (21–23) 23 points
Proficient (B range) (24– 26) 26 points
Exemplary (A range) (27– 30) 30 points
Criterion Score
Assessed at least five
key communication
problems that
organizations and
leaders face.
/ 30Did not identify key
communication
problems.
Unsupported with
research.
Identified key
communication
problems.
Lacked credible
research support.
Described key
communication
problems.
Weakly supported
with research.
Assessed at least five
key communication
problems that
organizations and
leaders face.
Sufficiently supported
with research.
Assessment of at least
five key
communication
problems that
organizations and
leaders face was
compelling, with well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–20) 20 points
Satisfactory (C range) (21–23) 23 points
Proficient (B range) (24– 26) 26 points
Exemplary (A range) (27– 30) 30 points
Criterion Score
Justified at least five
best practices for
organization-wide
messages (i.e.,
channel, timing, etc.).
/ 30Did not identify best
practices for
organization-wide
messages.
Unsupported with
research.
Identified best
practices for
organization-wide
messages.
Lacked credible
research support.
Described best
practices for
organization-wide
messages.
Weakly supported
with research.
Justified at least five
best practices for
organization-wide
messages.
Sufficiently supported
with research.
Justification of at least
five best practices for
organization-wide
messages was
compelling, with well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–20) 20 points
Satisfactory (C range) (21–23) 23 points
Proficient (B range) (24– 26) 26 points
Exemplary (A range) (27– 30) 30 points
Criterion Score
Criteria No Submission 0 points
Emerging (F through D range) (1–20) 20 points
Satisfactory (C range) (21–23) 23 points
Proficient (B range) (24– 26) 26 points
Exemplary (A range) (27– 30) 30 points
Criterion Score
Proposed at least
five key principles for
conducting effective
meetings.
/ 30Did not identify key
principles for
conducting effective
meetings.
Unsupported with
research.
Identified key
principles for
conducting effective
meetings.
Lacked credible
research support.
Described key
principles for
conducting effective
meetings.
Weakly supported
with research.
Proposed at least five
key principles for
conducting effective
meetings.
Sufficiently supported
with research.
Proposal of key
principles for
conducting effective
meetings was
compelling, with well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–20) 20 points
Satisfactory (C range) (21–23) 23 points
Proficient (B range) (24– 26) 26 points
Exemplary (A range) (27– 30) 30 points
Criterion Score
Defended three ideas
as “the most
important thing a
leader must do” for
effective 1:1
discussions with
followers or
employees.
/ 30Did not identify ideas
as “the most important
thing a leader must do”
for effective 1:1
discussions with
followers or
employees.
Unsupported with
research.
Identified ideas as “the
most important thing a
leader must do” for
effective 1:1
discussions with
followers or
employees.
Lacked credible
research support.
Described ideas as
“the most important
thing a leader must do”
for effective 1:1
discussions with
followers or
employees.
Weakly supported
with research.
Defended three ideas
as “the most important
thing a leader must do”
for effective 1:1
discussions with
followers or
employees.
Sufficiently supported
with research.
Defense of three ideas
as “the most important
thing a leader must do”
for effective 1:1
discussions with
followers or employees
was compelling, with
well-developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–27) 27 points
Satisfactory (C range) (28–31) 31 points
Proficient (B range) (32– 35) 35 points
Exemplary (A range) (36– 40) 40 points
Criterion Score
Criteria No Submission 0 points
Emerging (F through D range) (1–27) 27 points
Satisfactory (C range) (28–31) 31 points
Proficient (B range) (32– 35) 35 points
Exemplary (A range) (36– 40) 40 points
Criterion Score
Evaluated the
benefits of your
organization’s top
leadership team
adopting the
principles and
practices you are
recommending
(throughout your
presentation) and the
consequences of
failing to adopt the
principles and
practices
/ 40Did not identify
principles and
practices.
Unsupported with
research.
Identified principles
and practices.
Lacked credible
research support.
Described principles
and practices.
Weakly supported
with research.
Evaluated the benefits
of your organization’s
top leadership team
adopting the principles
and practices you are
recommending
Sufficiently supported
with research.
Evaluation of the
benefits of your
organization’s top
leadership team
adopting the principles
and practices you are
recommending was
compelling, with well-
developed logical
progression.
Well supported by
research.
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Communication: Use
of tone, word choice,
audience, transitions,
and progression of
ideas.
/ 10Submission contained
no discernible overall
intent in author’s
selection of ideas
Submission contained
random presentation
of ideas, which
prevented
understanding the
majority of author’s
overall intent.
Ideas presented in a
way that forced the
reader to make
repeated inferences in
order to identify and
follow the author’s
overall intent.
The reader could
follow the author’s
overall intent as
stated.
The writer’s overall
argument and
language were clear
and tightly focused,
leaving the reader with
no room for confusion
about author’s intent.
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Total / 200
Overall Score
Criteria No Submission 0 points
Emerging (F through D range) (1–6) 6 points
Satisfactory (C range) (7) 7 points
Proficient (B range) (8) 8 points
Exemplary (A range) (9– 10) 10 points
Criterion Score
Mechanics: Use of
grammar, sentence
structure, and
spelling.
/ 10Errors in basic writing
conventions were
sufficiently numerous
to prevent reader
comprehension.
Errors in basic writing
conventions were
sufficiently numerous
to prevent reader
comprehension of
majority of the work.
Errors in basic writing
conventions interfered
with, but did not
prevent, reader
comprehension.
The reader noticed a
few errors in basic
writing conventions
but these few errors
did not interfere with
reader comprehension.
Test was basically error
free, so that a reader
would have to
purposely search to
find any errors that
may be present.
Criteria No Submission 0 points
Emerging (F through D range) (1–13) 13 points
Satisfactory (C range) (14–15) 15 points
Proficient (B range) (16– 17) 17 points
Exemplary (A range) (18– 20) 20 points
Criterion Score
Academic/APA/PPT
Formatting Use of
citations, references,
and structural
formatting including
such elements as title
page, running head,
page numbers,
headings, title slides,
graphics, data, notes
section, (as
appropriate),
introduction, and
conclusio
/ 20No attempt at
Academic/APA/PPT
formatting in
presentation
Academic/APA/PPT
format attempted, but
errors were significant,
preventing
comprehension of
message.
Academic/APA/PPT
format attempted but
errors were distracting.
Used
Academic/APA/PPT
format accurately.
Errors noticeable but
minor.
Used
Academic/APA/PPT
format proficiently.
Work basically error
free.
No Submission 0 points minimum
Emerging (F through D range) 1 point minimum
Satisfactory (C range) 140 points minimum
Proficient (B range) 160 points minimum
Exemplary (A range) 180 points minimum