Do a Marketing Plan including Customer and Product in my Clothing line

Omar Lewis

9/21/20

BUS 203

A&O Clothing

Our business idea is to create a clothing line that will spread positivity and create an impact in the community. The clothes will have positive messages that will inspire people for example our designs will have the words Strength, Persevere, and Faith. We are confident that our brand will uplift and motivate people who go through tough times. We will have these positive designs for unisex sizes. The name of our company is called A&O because it unifies two brands together. Our main goal is to bring customers satisfaction and help our business to grow with the economy. The mission statement of our company is for our clothes to make a positive influence in the community and bring awareness to our organization.  

Our inspiration for starting a clothing line is to show people that it’s okay to stand out and be unique. Also, our objective is to spread hope to those who are struggling with a positive message. For example, when I was struggling, I used to look up positive images to uplift others and myself. After completing those goals, we will like to expand our business long-term in the following ways. The first process is to open a professional website online that will bring awareness to our clothes. Furthermore, we will distribute business cards to our clients. The business cards will be custom made with our name and logo. Besides doing the business cards we will also have a business plan to make sure our goals are completed. We would also like to go internationally with our business in order to connect with different demographics. 

What makes A&O clothing unique compare to other clothing brands is that we want to promote positive images so that those who struggle mentally can have hope. Also, we believe that with our contribution in the fashion community we can make a lasting impact to not only fashion but society. Each design will bring a message of perseverance when difficult times begin to a rise. Furthermore, we plan on making clothes that spread encouraging messages of faith to the youth and our community. Another one of our goals is to promote a socially responsible clothing line that helps and inspire our youth with a unique design. For example, a positive quote that really inspire me to keep pushing would be “If you stay positive, good things and good people will be drawn to you.” (Mary Lou Retton) Positive affirmations like this quote has really encouraged me to never give up during difficult times. Overall, our company plans on making an impact in the economy and spread inspiration.