Brand Audit

Brand Audit

(Choose a brand)

Conduct a brand audit on the company of your choice based on the checklists found in the materials. 

-What is your brand?

How do you know if your brand is maintaining a consistent customer experience and/or equity?  You conduct a brand audit

-When Should a Company Conduct A Brand Audit?

-What Brand Elements Should be Reviewed?

-Conduct Your Brand Audit

· In small collaborative teams or individually, go through the checklist process to review 2-4 elements of each category to conduct a short brand audit based on the checklists found in the materials.