fincial statement
Help4 Group
Box program
December 16, 2020 version 2
Social Business Model Canvas Template
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| Anchor Purpose Help4 Group aims at promoting healthy food at affordable prices that will allow the households to access quality and healthy food. Box A is original grocery box which provides a wider variety of fruits and veggies with door the door delivery subscription service. Box B will ensure that people can cook healthy foods using the attached recipes and healthy ingredients provided. Box C: Help4 group provides a grocery box with instruction books which have fun activities focus on interaction between children and parents | ||
| Stakeholders Clients and customers: families, people living below poverty line, busy people, and people with disabilities. Business partners: Vegetable suppliers, logistics companies and transport services providers Management and employees of the company | Unique Value Proposition Delivering fresh vegetables with high quality original food box door to door to disabled, seniors who are inconvenient to go shopping in the grocery store Food box with affordable price provides people who living below the poverty line or care cost-effective Working professionals with busy lifestyle could save time by select Box B with food recipe inside Parents who lack of way to interact with their children or need engagement could choose Box C with education instructions book | Reach Take advantage of exiting customers Use of online platforms Promotion of the Boxes through advertising, |
| Community Need More than 150 survey collected. 80% people shows strong interest and would like to try Box A 30% would like to try box B People would like to try Box C only for free to decide whether subscribe | Outreach Strategy Through messaging feature in the company's website. In person intercations through public marketing strategies. Trial period/ free couponing | |
| Key Activities & Resources Training the employees on the different categories of the boxes. Solving customer issues that may arise Excellent commutation and social skills with famers and logistics Rich personal network with local government and VC | Costs Adopt a cost-optimization strategy Staff salaries and wages Premises rent Delivery costs Cost of acquiring the vegetables and fruits Printing costs Cost of developing learning materials for box C | Sustainable Revenue Streams Low margin revenue streams from box deliveries Revenue from Box A Revenue from Box B Revenue from Box C Donation Sliding Scale |
| Impact The intended community benefit of the organization and how it will measure its outcomes and impact |
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30-WORD DESCRIPTION PLACEHOLDER: Help4 Group is a social enterprise based in China
with the objective of reducing food wastage and
improving the welfare of children in the poor neighborhood through
dietary health. Box program aimed to fix the unbalanced revenue stream
and a new business model to make profits Get more information at: www.help4group.com
Anchor Purpose
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Due to the unbalanced revenue stream of Help4 Group (90% revenue from government purchase) the company will try new business models to make profits: prmote the sales of fruits and vegetables categorized in 3 different boxes depending on the services offered and target market.
Box A: Box A is original grocery box which provides a wider variety of fruits and veggies at affordable price with door the door delivery subscription service.
Box B:Help4 group provides a small grocery box at affordable price along easy-to-follow, well-designed recipe cards for each meal
Box C: Help4 group provides a grocery box with instruction books which have fun activities focus on interaction between children and parents and children
Research shows that grocery box idea is pretty new in China, only a few companies are developing related products and services. Many food giants have not yet entered this field yet.
Study shows as China enters aging society in 2020, an increasing number of people will reduce the number of times to go out shopping. Seniors expect food to be delivered to their door rather than directly going to the grocery store to buy it.
It is estimated that in 2025, food box and related delivery service will account for around 8% of food purchase share. Market share will increase to 15% in 2030. There is a huge market gap exist.
DESCRIPTION
LINGERING QUESTIONS
RESEARCH
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What is the market segmentation for the market that Help4 Group serves?
What ensures that Help4 Group continuously serve their target market of low-income earners?
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The underlying motivation and goals for existing
Its larger purpose within the community
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Community Need
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DESCRIPTION
Help4 group did around 150 surveys during last 5 weeks by collect data from the local students and parents through sent survey to existing customers directly, street survey, official website and promotion of customer feedback platforms to identify the the needs of the different grocery boxes and areas that should be corrected and the services that should be improved.
The company will also liase with the logistics company in collected of data that will be analyzed to show the areas that should be improved in the Box Idea.
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How the organization will determine which needs of the community are not being met and how it can meet them
RESEARCH
Collecting customer survey and feedback is one of the most effective ways to identify the the customer needs and areas that need improvement. That is because a business engages with the customers directly.
According to the survey
80% people (parents)shows strong interest and would like to try Box A
30% would like to try box B
People would like to try Box C only for free to decide whether or not subscribe
Help4 Group decide to start with Box A and mainly focus on Box A in next in the next period of time to see how it goes.
LINGERING QUESTIONS
What is the likelihood that the organization's customers will provide feedback that will be used in identifying the areas that should be corrected?
What strategies would Help4 Group implement to ensure that the organization meets the needs of the community.
Impact
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DESCRIPTION
People with disabilities, seniors who are inconvenient to go shopping in the grocery store could get benefits from Help4 Group door to door delivery service.
People who living below the poverty line or care cost-effective could also get benefits from our good quality food box with affordable price.
Working professionals with busy lifestyle could save time by select Box B with food recipe inside
Parents who lack of way to interact with their children or need engagement could get benefits from Box C with education instructions book
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The intended community benefit of the organization and how it measures its outcomes
RESEARCH
Research shows people who subscribe our grocery box could save around 30% campare with buy food directly from grocery store.
Study shows there is a huge market gap exist, by 2030, more people will prefer delivery food boxes to home rather than go to the grocery store.
Survey shows 75+% current existing customer shows interest/needs of grocery boxes or have positive attitude on it.
LINGERING QUESTIONS
What are the parties that are involve in the business activities of Help4 Group. What role do they play to the success of the company?
What parties are affected by the operations of Help4 Group?
Stakeholders
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DESCRIPTION
The people living below poverty line, the disabled, busy people, and families that want to experience cooking together are affected by the organization's outcome.
The organization's partners such as suppliers and logistic companies are also stakeholders in the organization.
People who are interested in the organization's sucess if the management of the organization.
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Those who have a vested interest in organizational success
Those who are affected by organizational outcomes
DESCRIPTION
Help4 Group has partnered with various stakeholders to ensure that the new business sgemnet is a success. The company will provide fruits and vegetables in three boxes to its customers and will implement Box A in the next following weeks
Families that want to experience cooking together can choose box B which has a recipe.
Children learning materials can be accessed through Box C
LINGERING QUESTIONS
What are the parties involved in the operations of the Help4 Group both at the internal environment and the external environment? What are their role and contribution toward the success of the organization?
Unique Value Proposition
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DESCRIPTION
The disabled and the seniors who are inconvenient to shop in the grocery store can benefit from the door-to-door delivery service of Help4 Group.
People who live below the poverty line or are care cost-effective can also benefit from our affordable, high-quality food boxes.
Working professionals with a busy lifestyle can save time by choosing box B with food recipes insides.
Parents who lack or need to interact with their children can benefit from the educational instructions in Box C
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The value brought to stakeholders and differentiation from existing options
How the value translates to service offerings and delivery
DESCRIPTION
Help4 Group has partnered with different companies in different lines of services to ensure the success of it new business segment.
The organization provides the customers with a choice to choose from Box A, Box B, or Box C.
All the products are of high quality and they are affordable.
LINGERING QUESTIONS
What more value could Help4 Group make beyond mentioned above
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Reach
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DESCRIPTION
The first potential customer of grocery box idea would be local school ‘s students and families who are currently getting food from Help4 Group.
Help4 Group can grow its impacts by expanding its reach through personal network and campaign/promotion activities which can be achieved through partnership with social institutions such as denominational centers , governments and community development programs such as youth groups.
Establishing an online platform and social media that allows public participation on matters related to the development of the organization can also assist in expanding the reach of the organization in its core region.
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How the organization can grow its impact by expanding reach within its core region
RESEARCH
Promotion activities refers to the activities that aim at communicating a service or brand to the user with the intention of introducing the brand or service or induce the buyer in preference over others.
Use of online platforms as a means of user participation in has increased its effectiveness with the development of technology over the years.
LINGERING QUESTIONS
How effective are the methods in promoting the growth of the company's impact?
Outreach Strategy
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DESCRIPTION
Help4 Group will provide 4 weeks trial periods for free (By invite only) and 40% Off couponing for all customers in order to get paying and repeat customers.
Help4 Group will interact with the community through a set of activities through awareness activities such as direct marketing publicity where team members from the organization will interact with the members of the community at the field.
The organization will also interact with the community through the official website and social media of the organization which will allow members of the community to ask questions and officials of the organization will respond them.
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How the organization will interact with the community, build awareness and achieve initial buy-in
RESEARCH
Help4Group will interview folks in the US doing to learn what marketing techniques work in other countries in the next following monthes and adapting them for China.
Various marketing methods may be used by the organization to reach the community. An example is direct marketing whereby the marketing agents will interact with people at teh community. That will increase the community's trust on the new business segment.
One of the most effective methods of ensuring interaction through online platforms is by creating a chat program where enquires are made and responded through the online platform. The company may also interact with its customers via the wbsite
LINGERING QUESTIONS
What strategy can be used in enhancing an organization’s website to create interactions between users, customers and the organization?
Key Talent, Activities & Resources
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DESCRIPTION
Excellent communication skills and social skills among the members of the organization, farmers and logistics which include listening and turn-taking, non-verbal communications, stress management and internal control.
Rich personal relationship with the local government or venture capital etc.
Team-building skills among all the stakeholders of the organization particularly those involved in the operations and delivery of the organization’s products.
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What talent is needed to realize impact
What key activities and resources are needed to launch and create value for stakeholders
DESCRIPTION
The organization will partner with its partners to ensure freshness and high-quality of its produce .
The organization will also train the employees about the new business segment, all the boxes and what they entail. That will help in promoting quality and effective services and products.
Consequently, any customer cnflicts that may occur will be solved to ensure that all the customers are satisfied.
LINGERING QUESTIONS
What are the most effective talents required in expanding the impacts of an organization or box idea?
Costs
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DESCRIPTION
The organization will implement a cost-optimization strategy. That will help in the reduction of the costs incurred by the organization
Some of the costs that will be incurred include
Staff salaries and wages
Premises rent
Delivery costs
Cost of acquiring the vegetables and fruits
Printing costs
Cost of developing learning materials for box C
The participation of many volunteer with no charge has reduced expenses of Help4 Group in some ways.
The use of logistic companies reduce the cost of warehousing which is a key cost driver in relation to the operations of the organization.
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The key cost drivers for base operations and service delivery
RESEARCH
A cost-optimization strategy promotes cost reduction while promoting business value (Al Haj & El-Sayegh, 2015).
The costs that the company will incur will cater for the acquisition of the vegetables and fruits until they are delivered to the customers.
Help4 Group applies key cost drivers in managing the cost of operations with the goal of maintaining the affordable prices of the food products. One of the cost driver used is warehousing cost minimization through the logistic companies facility (https://www.help4group.com/).
LINGERING QUESTIONS
What is the most efficient cost driver that the organization can use in ensuring minimum costs are incurred from the operations of the organization?
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Sustainable Revenue Streams
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DESCRIPTION
Besides government purchase, Help4 Group will use a low pricing strategy to generate its income by selling different boxes.
It will receive income from the sales of Box A
It will receive income from the sales of Box B
It will recieve income from the sales of Box C.
Help4 Group ’s website has a three series denomination on the donations possible: $1, $10 and $100 in which well wishers select the donation to be made.
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The key revenue streams and mix of revenue sources required for long-term sustainability
DESCRIPTION
Sliding scale related research will be the on the top list next stage
Since the new business segment targets the low-income earners and the busy people, a low pricing strategy will ensure that the organizations gains a bigger market share in the market
The organization will also receive more income as it will sell different boxes to different customers
Help4 Group are cooperating with serval companies to develop grocery boxes.
LINGERING QUESTIONS
Is there any other good way to generate revenue beyond what mentioned above?
Reference https://www.help4group.com/ Al Haj, R. A., & El-Sayegh, S. M. (2015). Time–cost optimization model considering float-consumption impact. Journal of Construction Engineering and Management, 141(5), 04015001. Mothersbaugh, D. L., Hawkin, D. I., & Kleiser, S. B. (2019). Consumer behavior: Building marketing strategy. McGraw-Hill Higher Education. Chinese business journal 中国商业周刊 人口老龄化趋势
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