Assignment
BM141 Principles of Sales and Marketing: Assignment 4
Consumer Self-Reflection
Project Description:
You can learn about the consumer buying process by examining your own behavior. Select a recent purchase that was significant to you and describe both your thoughts and actions as you went through each step of the decision making process. Write at least 2-3 sentences answering each of the following questions:
1) What was the purpose of your purchase?
2) What information did you gather before your purchase?
3) What criteria did you use to judge the alternatives?
4) How did you evaluate the alternatives?
5) Why did you select the product that you bought?
Submit your answers to Assignment 4 Dropbox folder on D2L.
FOR INSTRUCTOR USE ONLY
Grading Rubric - Assignments
BM141: Principles of Sales and Marketing (BCP)
Student:
Instructor:
Date:
Assignment 4: Consumer Self-Reflection
|
Description of requirements |
Possible Points |
Your Score |
|
Selected a recent purchase that was significant to you. |
5 |
|
|
Described both your thoughts and actions as you went through each step of the decision-making process by answering the following questions: |
10 |
|
|
1. What was the purpose of the purchase? |
10 |
|
|
1. What information did you gather before your purchase? |
10 |
|
|
1. What criteria did you use to judge the alternatives? |
10 |
|
|
1. How did you evaluate the alternatives? |
10 |
|
|
1. Why did you select the product that you bought? |
10 |
|
|
Minimum 2-3 sentences for each question (minimum total 10-15 sentences) |
10 |
|
|
Overall content has logical sequence and adequate supporting details |
10 |
|
|
Formatting - margins and font size appropriate |
5 |
|
|
Assignment was submitted by due date |
10 |
|
|
TOTAL |
100 |
|
YOUR SCORE: ________