Gather and synthesize information from a great number of sources

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BIG DATA TRANSFORMS BUSINESS

Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION

Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION

EVERY DAY

What’s Driving The Data Deluge?

Oil Exploration Medical Imaging

Video Surveillance Mobile Sensors Video Rendering

Gene Sequencing Smart Grids

Social Media

FACEBOOK UPLOADS

250 MILLION PHOTOS EACH DAY

COST TO SEQUENCE

ONE GENOME

HAS FALLEN FROM

$100M IN 2001 TO $10K IN 2011

READING SMART METERS

EVERY 15 MINUTES IS

3000X MORE DATA INTENSIVE

OIL RIGS GENERATE

25000 DATA POINTS PER SECOND

The Value Of Data Is Growing New Business Models Are Based On Data!

290,000,000 Updates / Day

250,000,000 New Photos / Day

1,000,000,000 Queries / Day

4,000,000 Claims / Day

2,800,000,000 Trades / Day

31,000,000,000 Interactions / Day

How Companies Are Using Big Data

60%

Improvements to R&D processes

Automation of common or straightforward decisions

Pricing

New product strategies

Performance management & transparency in internal operations

Customer service/support

Operations, service delivery, or supply chain management

Budgeting, forecasting, or planning

Customer insights, segmentation, or targeting

Ideally

Currently

Functional Areas Where Companies Do, And Should, Focus On Using Big data And Analytics To Improve Overall Performance

McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.

Big Data Transforms Retail Banking

“We leveraged the profitability system to analyze historical data and create a new set of assumptions for our loan officer.”

• Reduce Customer Attrition

– Proactive Customer Contact

• Increase Revenue Per Customer

– Recommend Products Based On Purchasing Trends

• Improved Operational Efficiency

– Staff Branches Based On “Who” Banks “Where”

The Journey To Big Data

CLOUD

EMC Isilon.

Record Scalability.

Remarkable Simplicity.

Isilon: Scale-Out Storage For Big Data

Industry-Leading Throughput And IOPS

Unmatched Performance

Manage PBs Just Like You Would TBs

Management Simplicity

Massive Scalability

15 PB In A Single File System

Big Data Transforms Life Sciences

 Fast Access To All Data – Scale To 12PB With

Linear Performance

• Collaborate On Groundbreaking Research

– Discover New Treatments – Reduce The Spread Of

Disease

“We’ve been able to grow a single file system to

a PB in less than a year & maintain the throughput necessary to advance our research.”

Atmos Big Data.

Globally Distributed.

A New Approach For Distributed Big Data

• Disparate Systems

• Manual Administration

• One Tenant, Many Systems

• IT Provisioned Storage

• Single System Across Locations

• Automated Policies

• Many Tenants One System

• Self-Service Access

L.A. BOSTON LONDON L.A. BOSTON LONDON

Storage Islands Single Storage Pool

Big Data Transforms Online Auctions

 Reach A Global Audience

– Scale To Multiple Geographic Sites

 Improve Customer Experience

 Reduced TCO

– Policies Enabled Automation Of Content Expiration

– Reduced Manual Management Of Content Churn

“eBay and EMC have worked closely for more than a year to create a reliable,

scalable cloud storage infrastructure that meets the demands of eBay's expanding

business.”

Cloud Infrastructure For Big Data

Big Data Transforms Utilities

 Predict Usage And Outages – Faster Detection Of Outages

– Reduce Power Theft

 Help Customers Cut Costs – Provide Real-Time View Of

Energy Consumption

 Incent Customer Behavior – Pricing Based On Demand At

Peak And Off-Peak Times “Greenplum’s data warehousing and analytics platform helps us efficiently turn metering data into actionable information.”

Pluggable Storage Layer (HDFS API)

MapReduce Layer

Hadoop Tools

Greenplum Chorus

EMC Enterprise Hadoop Solution

Isilon

Greenplum

HDFS Protocol

lsilon OneFS

G re

e n p lu

C o m

m a n d C

e n te

The Journey To Big Data

CLOUD SOCIAL

THE NEW TEAM DRIVING BIG DATA

DATA SCIENCE

Legacy Analytics Process

1. Find The Data

2. Get Access To Data

4. Move To Sandbox

5. Analysis Finally!

6. Operationalize The Model

3. Learn About The Data

Chorus: The Social Platform For Big Data

Project Workspaces

Data Analysis

Publish And

Iterate

Explore The Data

Collaboration

Self-Service And Collaborative Analytics

Accelerate The Journey With UAP

CLOUD SOCIAL

The Journey To Big Data

CLOUD AGILE

2 3

SOCIAL

Documentum xCP

Insight To Action.

Better. Faster. Compliant.

xCP: Big Data Enabled Case Management

Better, Faster Decisions

Deliver The Latest Data

Enable Contextual Decisions

Complete Audit Trail

Keep IT Audit Happy!

Reduce Information Risk

Easy To Build

A Tool For Non-Programmers!

Drag & Drop Process Modeling

Traditional Application Options

Innovation Growth & Revenue

Hard, Expensive, Slow

Custom Apps

Automation Efficiency & Cost

Requires Defined Model

Packaged Apps

AGILE DEVELOPMENT CUSTOM APPS WITHOUT THE DOWNSIDE

THE LEADERS IN AGILE JOIN THE GREENPLUM FAMILY

AGILE DEVELOPMENT TOOLS IN USE BY 240,000 DEVELOPERS

HOW TO GET STARTED

How To Leverage Big Data Analytics For Competitive Advantage

EMC Analytics Vision Workshop

 Envisioning Exercises With Line Of Business And IT Stakeholders

 Focus On An Organization’s Key Business Initiative

 Brainstorming To Identify And Group Key Big Data Analytics Opportunities

Greenplum Analytics Labs

 Packaged Solutions That Produce Business Value And Actionable Results

 Accelerate Analytics Capabilities On Your Data With Your Analysts

 Leverage The Expertise Of Greenplum’s Data Scientists

 Establish A Strategic Vision For Analytics Development

Data Science And Big Data Analytics Course And EMCDSA Certification

Course Overview

• “Open” Curriculum

• Enables Immediate Participation

On Analytics Projects

• Prepares For EMC Proven

Professional Data Science

Associate Certification (EMCDSA)

Details

The Journey To Big Data

CLOUD AGILE

2 3

SOCIAL