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Running head: BUSINESS INTELLIGENCE AND SMALL MICROENTERPRISES 1

BUSINESS INTELLIGENCE AND SMALL MICROENTERPRISES 3

Business intelligence in small micro-enterprises

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The phase of digital revolution and globalization business intelligence has rapidly developed and now it is impossible to go through daily business news without finding an issue relating to the same. The use of business intelligence has been on the rise from an increase in business performance, increase in data intelligence from various sources, better planning, data warehousing as well as decision making that is used to guide operations of businesses. In this paper, I have chosen business intelligence in small and medium enterprises. Business intelligence in small and medium micro enterprises has contributed greatly to the growth of SMEs especially through enhancing better decision making (Ali, 2017). Bearing in mind that we are living in a very dynamic environment especially for businesses that require businesses especially SMEs to making important decisions making to survive, the use of BI has had a very significant role in enhancing decision making and thus becoming an important emerging trend in the changing environment.

One important thing about business intelligence that I have learned is the fact that through business intelligence it has become possible for managers as well as end-users to come up with better decision making and thus enabling the growth of businesses in the modern business environment. This is since it enables analysis of the business environment and thus giving very important insights that enable managers of the businesses to come up with important decisions and thus enabling the business to gain competitive advantages (Ali, 2017). The main reason that I choose this topic is because I aspire to start my own business after I am done with my studies and one of the emerging trends is the ability to come up with better and practical decision making in the current changing environment if a business has to succeed. Through the use of business intelligence, it would be possible to come up with better decisions that will make it possible to be ahead of others and this means better chances of survival. One surprising thing that I have found in this research is that although the use of BI has always been thought to be mostly used by large enterprises, SMEs have embraced the use of BI. According to Zhi and Guixian 2010, about 85% of all SMEs in China have adopted the use of BI for enhancing their operations and especially decisions making and I believe this is interesting as it has always been believed that BI is only for the big giants (Ali, 2017). My topic and the topics that other students have chosen have a close correlation since they dealing with emerging trends currently experienced in data analytics and agile methodologies which have enabled many businesses to thrive in the current dynamic era.

References

Ali, M. S., Khan, S., & Miah, S. J. (2017). Understanding towards interactions between business intelligence and SMEs: Learn from each other. Journal of Information Systems and Technology Management, 14(2), 151-168. doi:10.4301/s1807-17752017000200002

Designing an effective business intelligence architecture. (2015). Applied Microsoft® Business Intelligence, 21-32. doi:10.1002/9781119183570.ch2

Reference

Makridakis, S. (2017). The forthcoming Artificial Intelligence (AI) revolution: Its impact on society and firms. Futures, 90, 46-60.