Final Compilation

Running head: MARKETING STARTEGY1

Running head: MARKETING STARTEGY2

Victoria Cordero

Southern New Hampshire University

December 15, 2019

BELLEVUE HOSPITAL

Marketing Strategy

Bellevue Hospital is among the earliest facilities found in New York and is at the top when it comes to provision of medical services. In the recent times, there is an increased rate of heart diseases which is basically as a result of the life style that that people have adopted in areas that experience health inequalities are very high. Thus, developing suitable marketing strategies is of paramount importance as it facilitates implementation of the organization’s objectives and goals together with the 5s used for marketing (Cellucci, Wiggins, & Farnsworth, 2014). Differentiation of products via a highly divided strategy, makes sure that different stakeholders and groups that have been targeted access the intended information at the right time frame. The goals according to Community Health Needs Assessments (CHNA) is to set Heart Health facilities and put areas meant for advertisement addressing this health issue. (Berkowitz, 2017) Use of word of mouth, commercial Tv ads, social media (Twitter, Facebook, YouTube, among others), cross-promotion having internal business and billboards will assist to modify the information and reach the intended market.

Use of social networking can be very important while targeting those people that have been patients in the hospital network system. They are given an opportunity to conduct a follow up on about the wellbeing and the hospitals further progress and understand the current development plans that hospital has undertaken. They can do this via Facebook, Twitter and YouTube. To implement this, it will be conducted via a short video clip which will then be presented to the viewers and explained MITI programs coordinator (Bellevue Hospital, 2017-b). this will also issue relevant information on the process of enrollment together with double-enrollment procedure into this program. This is likely to raise the participation for all the programs which in return will raise the health condition of the patient and fetch more revenue to the hospital.

Ethical Criteria

This marking strategy aligns with the necessary ethical criteria, such as; when conducting the CHNA (Community Health Needs Assessment data was collected (NYC Health+ Hospitals |Bellevue, 2016). The institution collected information on health issues and peoples that are entitled to Medicaid, Medicare, and those who are not insured with any particular issue appertaining health. The data have to gathered according to the terms of Affordable Care Act (ACA) after three years since the institution is designated to IRS-501© (3).

Alignment of the Marketing Goal

The goal of this marketing strategy aligns with the Hospitals vision, mission and strategic plans as it depicts providing care of the highest quality and standards to all the persons living in the area. It ascertains that all patients are embraced and treated with dignity and kindness.

while their families are in the care of this organization. In addition to keeping cost down and serving the community and increase the successes.

Competition

When we reflect to competition of this proposed program is very minimal, since this hospital is a a member of NYC health -hospitals program, it acts in partnership with other hospitals which gives it very little competition in the land. The worst competition would result if the hospital goes ahead to compete with other institutions outside its boundaries like the Mayo Clinic situated in Minnesota. This facility has advanced in that it is able to link its patients to emergency clinical professionals using a number of methods. It is possible for these trained staff to reach out for patients, conduct tests, and provide treatment and support and necessary information to the people as another way of providing Medicare to the rural people via rural clinics (Mayo Clinic Health System, 2018). They are able to access each other using devises that are portable and other important technologies. The used signals are confidential protecting the communication thus it’s a method that is very private and meets the conditions for the Health Insurance Portability and Accountability Act (HIPAA) privacy statutes (American Marketing Association, 2017).

Communication is very important when an institution is trying to set and achieve its goals. For these strategies to be realized, it will be essential to develop good communication skills between the developer, internal and external stakeholders. To achieve internal communication the company should reward, train, recruit and motivate its members towards providing very suitable more effective and satisfying services. This will help to produce and maintain a motivated workforce. It improves the relationships between the people and the organization and produces satisfying results to the people. External communication is important for strengthening the relationship between the hospital and external environment on which the hospital is built.it lays its emphasis on physician relationship, patients’ relationship, the public or the community relationship, conducting activities that aim at improving the conditions of the community. This is very essential as the hospital is built on the fabric of the society in which it is set. If they are unable to develop good relations with the external stakeholders it will become difficult for the to operate and achieve the target goals.

REFERENCES

Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.

Hat, H., & be Worn, S. B. M. (2014). BOARD OF HEALTH MEETING 9: 30 am–11: 00 am Hastings & Prince Edward Counties Health Unit Main Office-179 North Park St., Belleville Instruction Rooms 1 & 4.

Meier, D. E., & Beresford, L. (2007). Hospitals and hospices partner to extend the continuum of palliative care. Journal of palliative medicine, 10(6), 1231-1235.

Nash, D. B., Fabius, R. J., Skoufalos, A., & Clarke, J. L. (2015). Population health. Jones & Bartlett Publishers.