capsim report
BCO311 Global Business Summative assignment brief & rubrics
Task
Individually, write a report on the performance of your group during the Capsim® Global DNA simulation that includes the following information:
1. Briefly explain the main decisions and strategies that you have taken in each department (research, production, marketing, finance).
2. Explain how the different departments are interconnected in the game and what are the relationships between them in a real organization.
3. Use the reports available from Capsim® Global DNA (The Globe, for example) to explain your results and compare them to those of your competitors. What significant differences have you identified?
4. Provide examples of what you consider where wrong decisions and explain how you corrected this errors in subsequent rounds.
5. Enumerate two product strategies that you consider were successful and describe them (whether yours or from your competitors)
Word count guide approx. 2000 words.
The task must be submitted via Turnitin on Moodle.
Assignment launch: Week 10-11
Assignment deadline: Week 13
This task is worth 30% of your overall grade for this subject.
Learning Outcomes
The concepts in the rubric below refer to the following Learning Outcomes:
· Master the use of Capsim® Global DNA computer simulation.
· Assess and evaluate the challenges and rewards of international expansion.
· Critically examine various management functions and constrains in a international environment.
Rubric
|
|
Excellent 90-100% |
Good 80-89% |
Fair 70-79% |
Marginal fail 60-69% |
Fail <60% |
|
Knowledge (20%) |
Demonstrates exceptional knowledge and understanding of management concepts. |
Demonstrate good knowledge and understanding of key concepts- |
The report demonstrates a satisfactory level of knowledge and understanding of management concepts at this basic level. |
Demonstrates limited knowledge and understanding of the key management concepts. |
Demonstrates extremely poor knowledge and lack of understanding of the key management concepts. |
|
Application (30%) |
All analytical tools are applied very well and highly relevant insight is drawn from them. |
Most analytical tools are applied well and relevant insight is drawn from them. |
Some analytical tools are applied well although there may be some minor misunderstandings. Some relevant insight may be drawn. |
Some misunderstandings may be in evidence for one or two tools. Limited insight drawn from analysis. |
There is almost no attempt to apply tools |
|
Evaluation (40%) |
There is exceptional evidence of evaluation and justification of recommendations |
There is some good evidence of evaluations of concepts and justification of recommendations |
There is some evidence of evaluation of the concepts and justification of recommendations |
There is little evidence of evaluation of concepts and justification of recommendations |
There is no virtually no evidence of evaluation of concepts and justification of recommendations |
|
Communication (10%) |
The management report is communicated extremely coherently, and referencing is accurate throughout |
The management report is communicated quite clearly, and referencing is fairly accurate but there are some issues in terms of spelling and structure |
The management report communicates the ideas in a mostly coherent way but there are some errors and some errors in referencing which are not accurate |
The management report is understandable but is communicated poorly and referencing is inaccurate |
The management report is extremely poor in terms of referencing (inaccurate or absent) and tends to be incoherent or insufficient (length) in terms of conveying ideas |