Digital Business presentation

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BCO217taskbriefandrubrics.docx

BCO217 DIGITAL Business Assignment Task brief & rubrics

Task

Form groups of two students. Select one firm from the list provided by your professor. Identify a digital-born business that has disrupted the sector or has helped to transform the sector or a non-digital/traditional business that has become digital throughout the years. Prepare a 10 min presentation including the following elements:

· Describe the business (product lines, target … etc.)

· Identify what type of business it is (B2B, B2C, B2C … etc.)

· How are digital technologies integrated within the business?

· Identify the business model and the revenue model.

· Analyse the advantages and disadvantages of outsourcing or in-house as an approach to the development of digital platforms.

· What are their online marketing/sales strategies?

· Is the Business Brick and Click? If yes, what are the differences?

Identify current trends as they relate to the disruptive company?

Each student is required to submit presentation preparation meeting minutes documenting required action points and owners (who did what and when).

This task is worth 30% of your overall grade for this subject.

It assesses the following learning outcomes:

· Identify current trends and technology in digital businesses

· Understand how digital technologies can be integrated within business

· Describe the digital business and compare it with non-digital businesses

Rubrics

 Content (60%)

Excellent 90-100% 

Good 80-89% 

Fair 70-79% 

Marginal Fail 60-69% 

Fail <60% 

Knowledge & Understanding (30%)

The student demonstrates an excellent understanding of the project and subject matter; answers questions accurately; quality of information is excellent 

 

The student demonstrates a clear understanding of the project and subject matter; answers questions accurately; depth and quality of information enhances the presentation 

The Student demonstrates a basic understanding of the project and subject matter; the student can answer basic questions about the topic; Adequate amount of information given 

Very little depth of information given; presenter has trouble answering questions about the topic; little understanding of the project or topic demonstrated. 

The student does not appear to understand the topic; presenter cannot answer questions about their project 

Application (30%)

Applies knowledge and skills in familiar contexts with a high degree of effectiveness, providing relevant examples that support points. 

 

Applies knowledge and skills in familiar contexts with considerable effectiveness, providing some relevant examples that make a good attempt at supporting points. 

Applies knowledge and skills in familiar contexts with some effectiveness, providing examples although some may lack relevance or provide limited support. 

Applies knowledge and skills in familiar contexts with limited effectiveness, few/ irrelevant examples provided. 

No application of possible knowledge or skills. No examples provided. 

 Delivery (40%)

Excellent 90-100% 

Good 80-89% 

Fair 70-79% 

Marginal Fail 60-69% 

Fail <60% 

Visual Appeal 

(10%) 

There are no errors in spelling, grammar and punctuation. Information is clear and concise on each slide. Color and animations are used judiciously. Theme (e.g., template) is evident throughout to produce a highly cohesive presentation. 

Visually appealing/engaging 

 

There are some errors in spelling, grammar and punctuation. Information is clear and concise on each slide. Color and animations are used appropriately. Theme (e.g., template) is evident in the presentation for the most part to produce a cohesive presentation 

Significant visual appeal. 

There some errors in spelling, grammar and punctuation. Too much information was contained. Some overuse or inappropriate use of color or animations. Theme (e.g., template) is not consistently evident throughout the presentation 

Fair effort made to make slides appealing or too much going on. 

There are many errors in spelling, grammar and punctuation. Too much information was contained on many slides. Media, (e.g., images), if used, are rarely cited on each slide. No theme is evident, and the presentation appears disjointed rather than unified 

Minimal effort made to make slides appealing or too much going on. 

There are many errors in spelling, grammar and punctuation. The slides were difficult to read and too much information had been copied onto them. No media is used, or if used, not cited. No theme is evident. 

No visual appeal. 

 

Presentation Skills 

(10%) 

Regular/constant eye contact, the audience was engaged, and presenters held the audience’s attention. 

Appropriate speaking volume & body language. 

 

 

 

The spoke to majority of audience; steady eye contact.  The audience was engaged by the presentation. 

The volume was suitable. 

Some fidgeting by the presenter. 

 

Presenter focused on only part of audience.  

Sporadic eye contact by the presenter. 

The audience was distracted. 

Speaker could be heard by only half of the audience. 

Body language was distracting. 

Minimal eye contact.  Focusing on small part of audience.  

The audience was not engaged. 

Spoke too quickly or quietly making it difficult to understand. 

Inappropriate/disinterested body language. 

 

No eye contact or minimal eye contact.  Spoke too quickly or too slowly making it really difficult for the audience to understand. Inappropriate language or dressing code. 

 

Timeliness (10%) 

 

All slides covered on the specific time given to present. There are no “padding” slides with irrelevant/repeated info.

2 mins more than the time given for the presentation. Only one slide not covered. Some information is repeated.

More than 3 slides not covered in the specific time given for the presentation. Irrelevant/repeated information in some slides.

More than 5 slides not covered in the specific time. Information is repeated in many slides.

More than half of the presentation was not presented. Most of slides contain irrelevant/repeated info.

Individual Contribution (10%)

Based on students’ minutes group member participated fully in the project and shared the workload fairly. Contributed to the development of the presentation and assisted in editing others’ work to produce a polished presentation. Coordinated group’s efforts and/or demonstrated leadership to facilitate and achieve the project goals and meet deadline.

Based on students’ minutes group member participated in the project and shared the workload. Contributed to the development of the presentation. Worked towards achieving the project goals and meeting the deadline.

Based on students’ minute, group member participated in the project but emphasis was in completing own work. Allowed the other member to assume leadership and/or may have not shared workload fairly towards achieving the project goals and meeting the deadline.

Based on students’ minutes, group member rarely participated or contributed to the project towards achieving the goals and meeting the deadline. Did not share workload fairly and/or was a disruptive influence.

Based on students’ minutes, group member did not participated or contributed to the project towards achieving the goals and meeting the deadline.