ENTREPRENEURSHIP & NEW VENTURES task
Task 2
Final Report (Business Plan-Part II)
You will need to develop and submit the second part of the Business Plan that builds and completes your mid-term submission.
Table of Contents:
8. Executive Summary (Contd.)
9. Strategic Lines, Targets & Objectives
10. Action Plan: Marketing, Operations, HR & Financial Plans
11. Implementation Schedule
12. Viability and Conclusions
13. References
14. Appendix
Formalities:
• Individual report • Word count: 2.500 • Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count. • Font: Arial 12,5 pts. • Text alignment: Double Justified. • The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Sunday 16th January 2022 23.59 h Via Moodle (Turnitin).
Weight: This task is a 60% of your total grade for this subject.
Learning outcomes: It assesses the following learning outcomes:
• Outcome 1: categorize and assess business opportunities and their feasibility • Outcome 2: evaluate funding sources and their match with the business plan • Outcome 3: demonstrate analytical and conceptual skills • Outcome 4: demonstrate discussion and presentation techniques
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Marginal fail
60-69
Fail
<60
Application
(25%)
Student applies research methodologies and relevant class theory effectively to analyse the startup and draw relevant insights.
Student shows evidence of applying research methodologies and relevant class theory to analyse the startup and draw some insights.
Student makes an attempt at analysing their startup , but with few references to class theory. Any insights drawn may be limited. May demonstrate minor misunderstandings.
Student makes an insufficient attempt at analysing their startup . Insights drawn are very limited without using theory.
Demonstrates misunderstandings.
Student makes a poor analysis, drawing extremely limited / no relevant insights or links to class theory.
Significant misunderstandings are in evidence.
Evaluation
(25%)
Student constructs a coherent argument to present a well-justified business plan using a range of appropriate sources from wider research.
Student constructs a mostly coherent argument to present a business plan with some justification from mostly appropriate wider research.
Student attempts to construct a coherent argument and present a business plan, although it may lack justification or support from wider research.
Student attempts to construct an argument and present a business plan, although it lacks justification or support from wider research.
Student is unable to construct an argument to present their business plan. Insufficient/ no justification is provided. No evidence of wider research.
Proposal
(25%)
Student proposes highly adequate strategic objectives that follow on coherently from the evaluation and are well- justified.
Student proposes adequate strategic objectives that are connected to their evaluation and justified.
Student proposes some strategic objectives that bear some connection to their evaluation and attempts to justify them.
Student attempts to propose some strategic objectives although they bear little relation to the evaluation and are weak and unsupported.
Student fails to propose any strategic objectives.
Written communication
(25%)
Student communicates their ideas extremely clearly and concisely, respecting the page limit.
Student communicates their ideas clearly and concisely, respecting the page limit.
Student communicates their ideas with some clarity and concision. It may be slightly under the page limit.
Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.
Student fails to communicate ideas clearly or concisely and is excessively over or under the page limit.