MArketing assignment
BCO112 MARKETING MANAGEMENT – FALL, 2020 ASSESSMENT – Second Part Task brief & rubrics
Task
· Individual project, each student will pick a brand from a list of brands provided by the instructor.
· Answers must be written in essay format, which means that you shall provide you opinion on each topic.
· Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
· Questions:
· Define what is an Integrated Communications Strategy. What would be the Integrated Communications Strategy for the brand you have been assigned?
· Explain what is Non-Traditional Media and illustrate the definition by describing the Non-Traditional media mix of the brand you have been assigned.
· Define Marketing Myopia and describe what your brand should do in order to avoid it.
Formalities:
· Wordcount: 600-900
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:
· Week 4 – Via Moodle (Turnitin). Deadline January 17th at 11:59 pm.
Weight:
· This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
· Demonstrate understanding of the principles of Marketing and their applicability.
· Improve communication and analytical skills
· Evaluate and develop marketing messages and communications.
· Illustrate the impact of effective marketing programs and marketing plans
“All grades are provisional, pending moderation.”
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (30%) |
Student demonstrates excellent understanding of Marketing key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant Marketing concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum Marketing theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key Marketing concepts or uses minimum amount of relevant vocabulary. |
|
Application (20%) |
Student applies fully relevant knowledge from the Marketing Management topics delivered in class. |
Student applies mostly relevant knowledge from the Marketing Management topics delivered in class. |
Student applies some relevant knowledge from the Marketing topics delivered in class. Misunderstanding may be evident. |
Student applies little relevant knowledge from Marketing Management topics delivered in class. Misunderstands are evident. |
|
Critical Evaluation (20%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from Marketing topics delivered in class. |
Student critically assesses in good ways, drawing conclusions from Marketing topics delivered in class. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
|
Communication (30%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |