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A Self-Assessment of Leadership Communication Capabilities
Read through the list of capabilities and for each one mark your present level of expertise in the table below. The instructions on deter- mining your average follow the table. If using this text in a class, you will probably want to ask your instructor for the electronic version of this assessment.
1 � Need to develop, essentially need a lot of work on this capability 2 � Need some work on this capability 3 � Acceptable, but could be stronger 4 � Very good abilities, close to leadership communication level 5 � Excellent abilities, leadership communication level achieved
Part I—Assessment of the Core Capabilities
Area and Capability 1 2 3 4 5 Avg
Leadership Communication Ethos/Image
1. Understanding the characteristics of leadership communication
2. Recognizing and able to distinguish transformational leaders
3. Understanding how I am seen by others
4. Knowing how my personal style differs from others
5. Asking others to comment on my style
6. Assessing my own strengths and weaknesses
7. Setting goals for personal change
8. Willing to work on improving personal effectiveness
9. Influencing the behavior of others
Appendix
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406 Appendix A Self-Assessment of Leadership Communication Capabilities
Area and Capability 1 2 3 4 5 Avg
Leadership Communication Ethos/Image (continued)
10. Inspiring trust in others
11. Projecting confidence
12. Making ethical decisions
Totals
Audience Analysis and Strategy
1. Analyzing the context for communication
2. Analyzing audiences
3. Tailoring messages to different audiences
4. Selecting the most effective medium (channel)
5. Developing a complete communication strategy
Totals
Social Media and Other Written Communication
1. Deciding on communication purpose
2. Clarifying purpose
3. Organizing written communication
4. Using formatting effectively
5. Using language correctly
6. Writing clearly
7. Writing concisely
8. Writing confidently
9. Using an appropriate style and tone
10. Knowing how to use social media in professional settings
11. Writing correspondence (texts, tweets, e-mails, etc.)
12. Writing formal documents and reports
13. Writing executive summaries and abstracts
14. Proofreading own work
Totals
Oral Communication
1. Delivering an impromptu presentation
2. Delivering an extemporaneous presentation
3. Organizing presentation
4. Talking in small groups
5. Talking in large groups
6. Answering questions
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Appendix A Self-Assessment of Leadership Communication Capabilities 407
Area and Capability 1 2 3 4 5 Avg
Oral Communication (continued)
7. Asking questions
8. Drawing others out
9. Summarizing and clarifying others’ ideas
10. Keeping to the topic
11. Summarizing a discussion
Totals
Visual Communication
1. Recognizing when to use graphics
2. Selecting and designing effective data charts
3. Creating meaningful and effective text layouts
4. Employing fundamental graphics content and design principles
5. Ensuring “so what” is captured
6. Creating presentation visuals and slides
Totals
Emotional Intelligence 1: Dealing with Own Feelings
1. Knowing own personality type
2. Recognizing other types and their effect on behaviors
3. Being aware of own feelings
4. Identifying and controlling feelings
5. Asserting own ideas and rights
6. Stating own needs
7. Expressing feelings to others
Totals
Emotional Intelligence 2: Dealing with Others
1. Listening
2. Recognizing non-verbals
3. Being sensitive to others’ feelings
4. Asking people how they feel
5. Acknowledging people’s feelings
6. Helping others express their feelings
7. Dealing with anger
8. Dealing with hostility and suspicion
9. Being comfortable with conflict
10. Withstanding silences
Totals
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408 Appendix A Self-Assessment of Leadership Communication Capabilities
Area and Capability 1 2 3 4 5 Avg
Diversity and Intercultural Communication
1. Realizing the value of diversity
2. Defining and appreciating cultural differences
3. Understanding differences is values and preferences
4. Recognizing general communication preferences (direct or indirect, explicit or implicit)
5. Understanding differences in attitudes toward authority, time, risk, and change
6. Knowing customs common to cultures encountering
7. Communicating in intercultural social situations
Totals
Part 2—Group and Organizational Communication
Area and Capability 1 2 3 4 5 Avg
Group and Team Communication and Dynamics
1. Identifying and clarifying goals and objectives
2. Clearly defining the problem under discussion
3. Examining all facets of the problem
4. Encouraging others to generate ideas
5. Using creativity to develop new ideas
6. Evaluating options
7. Helping groups make decisions
8. Exploring the people aspects of the problem
9. Encouraging groups to develop action plans
10. Helping the team to confront difficult issues
11. Sensing tension in the group
12. Being sensitive to how people in the group are feeling
13. Being aware of how open or closed the group is
14. Helping groups explore their commitment to group decisions and or agreements
15. Surfacing vested interests and feelings about issues
16. Identifying those issues that are avoided
17. Drawing attention to unhelpful behavior
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Appendix A Self-Assessment of Leadership Communication Capabilities 409
Area and Capability 1 2 3 4 5 Avg
Group and Team Communication and Dynamics (continued)
18. Helping the team deal with conflict or other tension
19. Supporting individuals against group pressure
20. Helping team members acknowledge each other’s strengths
21. Helping team members give each other feedback
22. Facilitating team review and critique
Totals
Organizational Communication
1. Recognizing different organizational structures
2. Understanding the human relations approach
3. Displaying ability to motivate others
4. Recognizing the organizational role of communication
5. Understanding how power works in supervisor/subordinate relationships
6. Knowing what it takes to build trust in supervisor/ subordinate relationships
7. Establishing communication protocols with supervisors
8. Recognizing the ethical expectations in an organization
9. Creating an ethical environment
10. Being able to see the organizational cultural differences
11. Realizing which organizational cultures fit best with my own individual personality and style
12. Giving praise and appreciation to peers and supervisors
13. Recognizing who talks to whom
14. Soliciting feedback from others
15. Providing constructive feedback to individuals or groups
16. Receiving feedback without being defensive
17. Dealing with supervisors and more senior people
18. Mentoring others
19. Coaching others
20. Networking
Totals
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410 Appendix A Self-Assessment of Leadership Communication Capabilities
Area and Capability 1 2 3 4 5 Avg
Transformational Leadership and Internal Communication
1. Selecting the most appropriate leadership style
2. Knowing how to adjust leadership styles when needed
3. Recognizing the characteristics of transformational leaders
4. Developing an internal communication strategy
5. Developing a vision
6. Communicating a vision
7. Targeting messages to different levels in an organization
8. Creating a change communication program
9. Implementing a change communication program
Totals
External Corporate Communication
1. Developing an external communication strategy
2. Managing reputation
3. Analyzing external stakeholders
4. Developing targeted messages for all external stakeholders
5. Communicating with the news media
6. Dealing with a communication crisis situation
Totals
Part 3: Leadership Communication Assessment Scoring
Instructions: To calculate your average in each communication area, take the following steps:
1. Add the number of marks within each column under the capability area
2. Multiply the number of marks times the scale number (1–5) at the top of each column
3. Record this number in each column in the totals row provided 4. Total the row across 5. Then, divide by the number of capabilities listed and record your
average in the box.
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Appendix A Self-Assessment of Leadership Communication Capabilities 411
The final scoring table from Application 1.1 is provided below for your convenience.
Scoring Table Score Capability Area
Ethos/Image
Audience Analysis and Strategy
Social Media and Other Written Communication
Oral Communication
Visual Communication
Dealing with Own Feelings
Dealing with Others
Cultural Communication Competence
Group and Team Communication and Dynamics
Organizational Communication
Internal Communication
External Communication
1 � Need lots of work in this area 2 � Need some work in this area 3 � Acceptable, but could be stronger 4 � Very good abilities, close to leadership communication level 5 � Excellent abilities, leadership communication level achieved
Now that you have a complete assessment of the areas in leadership communication in which you excel and the ones needing work, you can establish your own improvement plan and focus on the improve- ment areas in particular as you read this text.
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