Discussion: Branding

Background information for Discussions

VALS http://www.strategicbusinessinsights.com/vals/ustypes.shtml  

What Is the Role of Market Segments in Marketing Strategies? http://smallbusiness.chron.com/role-market-segments-marketing-strategies-51988.html  

Segment the Target Market in Your Business Plan https://www.inc.com/articles/1999/12/15966.html

“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald http://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/  

The Art of Customer Profiling http://www.experian.co.uk/assets/marketing-services/white-papers/wp-the-art-of-customer-profiling.pdf

How to Grab Your Target's Attention in 8 Seconds (or Less) https://www.inc.com/joshua-conran/how-to-grab-your-target-s-attention-in-8-seconds-or-less.html