History Assignment
Steve Paul Jobs was born on February 24, 1955 to biological parents Joanne Carole Schieble and Abdulfattah Jandali. He was put up for adoption for unknown reasons, and was adopted by Justin and Clara Jobs of Mountain View, California. Jobs initially became interested in electronics around the age of 11 with a neighbor/friend Bill Fernandez. In 1972, Jobs graduated from Homestead High School. Bill introduced Jobs to Steve Wozniak. Jobs and Wozniak sold blue boxes and small devices that would allow the calling of international numbers for free. He enrolled in Reed College. Eventually, Jobs realized that higher education would not give him what he expected in life; after six months he dropped out. In 1974, he returned to the United States, and began to attend meetings of the Homebrew Computer Club with Wozniak. When he was 19, he got a job at Atari, with the primary goal of saving up for a spiritual trip to India. He traveled throughout India for a month, with his best friend Dan Kottke, looking for enlightenment. Instead of enlightenment, he experienced disappointment. When Jobs returned, he learned that Wozniak had created a design for a personal computer (which he called Apple I). This marked the beginning of Apple Computer Inc, on April 1st, 1976. The first sale of the Apple I happened at a local computer store, The Byte Shop. They bought fifty Apple computers at $500 each. In April 1977 at the West Coast Computer Faire, the Apple II was introduced. Wozniak’s new design, with its compactness, performance, and disk drives became an instant success. After introducing the Apple II, Jobs started on the next great project, Lisa. The main feature of Lisa was its Graphical User Interface (GUI). Also, this machine came with the first affordable mouse. Because of his managerial style, and the tension with Apple’s president Mike Scott, this lead to Jobs' exclusion from the Lisa project. Instead, Steve Jobs was named Chairman of the Board. Later, Jobs moved on to taking over a small R&D group working on a computer called the Macintosh (Mac). Both the Lisa and the Apple III, were attempts to respond to the release of the IBM PC. The Lisa, which was released on January 19, 1983, was a failure because of its high price. On January 24, 1984, the Macintosh was released to great fanfare. Unfortunately, it did not sell well. It did have some successes on US college campuses. This lead to increased tensions between Jobs and the new CEO John Sculley, which resulted in Jobs being removed from the Mac and Lisa divisions. Steve Jobs, hired five people away from Apple, and created a new company NeXT Computer, Inc. Jobs initially aimed to make the perfect company, with first-class offices on the Stanford University campus, and a $100,000 logo created by the renowned Yale professor Paul Rand. On October 12th 1988, NeXT Computer released the NeXT Cube. It was an elegant machine with new technologies including an magneto-optical drive, Digital Signal Processor, and a built-in Ethernet port. This computer, was too expensive for the common education buyer. The NeXT Cube cost on average $6,000 when universities were asking for a $3,000 computer. These computers would sell slowly as a result. NeXT Computer, in September 1990 released the NeXT Station, which was an improvement over the Cube. Compared to other machines of the time, the NeXT Station was more compact and less expensive. The machine sold with a monochrome display for $5,000. Overall, these machines did not sell well, even with a new strategy of selling these machines through boutique dealers and through Japanese and American markets. This would result in the moving their focus from hardware to software. In-between the creation of NeXT Computer, Jobs bought the computer division of George Lucas’ ILM (Industrial Lights & Magic) in 1986. This would be incorporated as Pixar Animation Studios. The company eventually had one product: the Pixar Image Computer. It was a $135,000 graphic workstation that was designed to run Pixar’s cutting-edge animation software Renderman. Because of its high price, it did not sell well. What prevented Jobs from shutting down Pixar was its nomination at the 1986 Academy Awards for Best Animated Short Film, Luxo Jr. In 1991, Jobs signed a deal with Disney for Pixar to create a computer-animated feature film, Toy Story. The overall success of the movie would result in the continuation of Pixar. At this time Jobs took Pixar public, which resulted in Pixar being worth $420 million, with shares being valued at $1.5 billion. Around 1995, Apple was in its lowest point in history. While it survived off the revenue from Macintosh sales, it was now faced with a new competitor, Microsoft. Microsoft transitioned from selling software for use for other computers (including Apple’s) to MS-DOS, an IBM-compatible operating system. Eventually Microsoft would create a GUI-façade to DOS called Windows. The release of Windows 95, in 1995 became the PC industry’s only standard. With the release of Windows 95, Apple's market share dropped to five percent. Apple’s CEO at the time, Gil Amelio looked for ways to save the company. What resulted from this was the buying of NeXT Software. Jobs was welcomed back and was given the position “informal adviser”. Because of two disastrous fiscal quarters under Amelio, Jobs overthrew him and became the interim CEO of Apple. He also purged the board of directors, canceled dozens of R&D products, and cut spending wherever he could. At Macworld on August 6th 1997, he announced a partnership with Bill Gates. Gates invested $150 million into Apple, and promised to release all future versions of Office for the Mac platform. This would result in Apple achieving profitability in 1998. The iMac was released on May 6th 1998, a colorful all-in-one computer. Overall, the iMac was a great success, and Apple was again regarded as the industry’s most innovative company. In 2001, Apple released Mac OS X 10.0, the first version of Apple’s next generation operating system to replace the aging OS (Operating System) 9 operating system. This new OS was built on NeXTSTEP and also had a solid UNIX foundation. On October 23rd 2001, Apple introduced its first iPod, a digital music player. In 2002, because of the iPod success, it was made compatible with Windows PCs (Personal Computer). Apple later released the iTunes Music Store in April 2003. This was the first online music store to be supported by all four music labels (Sony BMG, EMI, Universal and Warner). As a result of this, the iPod and iTunes became the symbols of the digital music revolution. The relationship between Disney and Pixar degraded around 2005. Relations would improve in 2006, as a result of change of CEO from Michael Eisner to Bob Iger. After additional negotiations, Disney bought Pixar on January 24th 2006. On January 9th, 2007, Jobs would introduce the iPhone, the state of the art touch based mobile phone. With the releases of that and the AppleTV (A TV set top music and video player), Apple has now expanded further than just computers. On that same day, Jobs announced the change in name from Apple Computer to just Apple. Jobs in 2004 had to go through surgery to remove a very rare form of pancreatic cancer, and it was successful. In 2008 at Macworld he would introduce the second generation of the iPhone, which was released on July 11, 2008. Currently Steve jobs is considered one of the most prominent figures in technology, as well as the visionary leader of Apple and a key player in the entertainment company, Disney. He was named “most influential businessman on earth” by Fortune Magazines in 2008 for his roles in computer, music, animation, and phone industries.