Marketing -1

Case 1 Background Information

Nielsen Insights http://www.nielsen.com/us/en/insights.html

Experian Services Marketing http://www.experian.com/marketing-services/marketing-services.html  

Mosaic https://www.experian.com/assets/marketing-services/product-sheets/mosaic-usa.pdf  

Understanding Your Customers: How Demographics and Psychographics Can Help https://extension.psu.edu/understanding-your-customers-how-demographics-and-psychographics-can-help  

Psychographics Are Just as Important for Marketers as Demographics https://hbr.org/2016/03/psychographics-are-just-as-important-for-marketers-as-demographics  

What is customer relationship management? https://canadabusiness.ca/managing-your-business/marketing-and-sales/sales-and-customer-relationship-management/what-is-customer-relationship-management/

What is a CRM system? Your guide to customer relationship management https://www.cio.com/article/2439505/customer-relationship-management/customer-relationship-management-crm-definition-and-solutions.html