Persuasive and Advertising

8.2 Essay: Persuasion and Advertising Essay

Instructions

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Table of Contents Module 8. The Medium is the Message (Media Communication) 8.2 Practice New Skills

Your Task

1. Take the VALS survey online.

VALS Survey

2. Save your results as a PDF file.

3. In 2-3 sentences, highlight some of the key characteristics of

the group(s) to which you belong.

See a list of characteristics at: VALS Types

4. Describe an advertisement (TV, magazine, internet) that would

appeal to your VALS group.

Identify the visual & verbal elements in the ad that

would appeal to your VALS group.

Explain why those elements would be persuasive to your

VALS group.

5. Upload both the VALS Survey Results & the accompanying

short essay (1-2 pages).

11/19/21, 1:40 PM Page 1 of 2

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11/19/21, 1:40 PM Page 2 of 2