652 Granth Assign Wk5

Business of Program Evaluation: ROI

The process for measuring return on investment (ROI) is a comprehensive, systematic methodology that includes defining the types of data, conducting an initial analysis, developing objectives, forecasting value (including ROI), using the ROI process model, and implementing and sustaining the process. This chapter presents a business approach to evaluation using ROI. We begin with a discussion of why a business approach to evaluation is needed. Then we explain why and how the ROI process can help business achieve the level of accountability demanded in today’s economic climate for both public and private settings.

WHY A BUSINESS APPROACH?

“Show me the money.” There is nothing new about the statement, especially in business. Organizations of all types want value for their investments, and the ultimate value is the financial return on that investment. What’s new is the method that organizations use. While ROI is the ultimate report of value, organization leaders recognize that value lies in the eye of the beholder; therefore, the method used to show the money must also show the value as perceived by all stakeholders.

Measuring ROI represents the newest value statement. In the past, program or project success was measured by activity: number of people involved, money spent, hours involved, and so forth. Today the value definition has shifted: value is defined by results versus activity.

Mosele, J. & Dessinger, J. (2009). Handbook of Improving Performance in the Workplace. (Volume 3). Pfeiffer-Wiley

To prepare for this Discussion, pay particular attention to the following Learning Resources:

· Review this week’s Learning Resources, especially:

· Read Week 5 Lecture – See Word doc .

· Read Chapter 13-14 – See Word doc

Assignment:

This week you learned about the importance of ROI in a business approach to evaluation. Using the internet, do a search for organizations that utilize ROI in their business approach. Once you have chosen the organization.

· Analyze the use of ROI and the impact that it has within the organization.

· In addition, argue the continued need for ROI to be used within the organization.

· Furthermore, assess how technology has impacted the use of ROI and predict the changes that may occur in the future.

· Write at least 2-3 pages

· Microsoft Word in APA style.

· Use font size 12 and 1” margins.

· Include cover page and reference page.

·  Use at least three references from outside the course material

· One reference must be from Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.