3-2 Milestone One Submission

Project Outline: CovClinic app for HCA Healthcare

About CovClinic App

CovClinic app is an application that will be developed by HCA Healthcare. With the ongoing global pandemic, people need to access healthcare services as well as maintaining government measures to curb the spread of the pandemic. One of the measures is to avoid overcrowding. This new product will be used to solve the issue of overcrowding in healthcare facilities when the patients are receiving medical advice. The customers will be required to download the app into their smartphone devices and create an account. Through the app, the patients will access medical education from the publications that will be uploaded thus identifying the best ways to follow to keep safe. Moreover, the patients will consult a healthcare practitioner through the app on the various related issues of the pandemic or their health status (HCA healthcare, 2021). If the physician consulted identifies that the patient has advanced symptoms, they may refer them to the nearest HCA Healthcare facility in the location so that the patient may receive further healthcare services. 

Goals

The project has various goals that should be reached after the implementation of the new product. The goals of the new product include

1. To enable the patients to access basic healthcare services at the comfort of their homes.

2. To promote health education in the US regarding Covid-19 and other healthcare issues.

3. To ensure that patients receive the best advice about their medical conditions and they are advised on the best way that they may increase the quality of their life.

4. To reduce congestion in healthcare facilities to flatten the Covid-19 curve.

Target Customer

The target customers of the new product will be the US residents in the North American market. The CovClinic app will target people of all ages and both genders. Healthcare is a universal issue and there are no better patients than others. Thus, HCA Healthcare aims to help all the people that need help to increase their health outcomes as well as increase the quality of their lives. As indicated above, the product will be rolled out in the North American market (HCA healthcare, 2021). However, that won’t restrict the people from the South American market from accessing the healthcare services provided through the CovClinic app. The product is needed as it will ensure that the patients access basic healthcare services as well as healthcare education at the comfort of their homes. Thus, it is essential in reducing the spread of Covid-19 through congestion in healthcare facilities. 

Market Opportunity

Currently, there is no other application that has been developed to ensure that people access healthcare services from their homes as well as promoting Covid-19 healthcare information. The CovClinic app is unique as it will address the current issues that are affecting the general population. Since the patients will access advice from healthcare practitioners, people with chronic illnesses such as diabetes and hypertension may also be advised on how they can improve their immunity as well as increase the quality of their life (HCA healthcare, 2021). The CovClinic app has a potential market opportunity in the future. After the end of the Covid-19 pandemic, HCA Healthcare may continue using the app to provide healthcare services to patients at the comfort of their homes. Thus, the patients that do not need to visit the physical locations for the healthcare facilities will save the traveling cost as well as time. 

Financial Opportunity

The CovClinic app will be profitable as it will increase the revenue of the healthcare organization. The people that download the app will be required to pay a subscription fee. That will contribute to the healthcare organization’s revenues. Additionally, when a physician determines that a patient has more severe symptoms, they will be referred to a healthcare facility nearby to ensure that the patient receives the required treatment. That will also play a part in increasing the revenue. Thus, the project will be cash flow positive and profitable.

Timeline

The first thing that will be done will be the development of the app and its integration into the HCA Healthcare IT system. That will take about 4 months. After the app has been developed, it will be tested for one month to ensure that it is working well. After testing the app, it will then be launched and marketed to create awareness to the target market.

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

HCA healthcare (2021). Who We Are https://investor.hcahealthcare.com/corporate-profile/default.aspx

HCA healthcare (2021). HCA Healthcare GME Fast Facts.