communication assignment

JOE FRESH AND LOBLAW LIMITED COMPANIES.

Name

Institution

Executive summary.

Joe fresh being a good factory dealing in garments had previously been doing well in the new garment industry until the collapse of a five-story building housing them. The current plan of reviving it is entire of its importance to the industry and users of the product. Before its fall it had a well laid down channels on how to communicate to its customers across the generations. The building claimed the life of over seven hundred people and the information was in media within few minutes of its occurrence. (Di Luzio, Günthner & Orletti, 2001 )The manager of the firm knew that this would be a shock to the public since it houses so many people during the working hours. Joe Fresh was one of the leading companies in the Industry because of the quality and fair pricing. The marketing department was always full of orders to be processed, and delivery is done to the owner at their convenient places. (Di Luzio, Günthner & Orletti, 2001)

Canadians realized that the company they had depended upon had fallen, they did not believe based on how high and stable the building looked. The falling of the building was an issue that raised many questions and speculation alike on the possible causes of the collapse of such a magnificent house. This disbelief was boosted higher by the fact that it had never happened to any Canadian company. They believed that they were doing things in the most prescribed manner and it was not possible for their building to fall without some cause.Consumers always react differently to such an issue, but the immediate one is to put aside their desire to use or go near the firm which has caused the loss of several lives. In the long run, the company is expected to put its best foot forward and see how the situation can be corrected back to normal. The corrective measure is to find out the cause of the incident such that when dealing with the remedial measures such mistakes which might have been the cause of the accident are avoided. (Di Luzio, Günthner & Orletti, 2001)

Experts' engagement is vital at the investigative to try and dig out the facts about the incident and a recommendation of mitigation in the future. When such activities are on site, the customers will try to understand the happenings. The customers will be curious to know what might have been the reason behind it thus accepting that it was purely accidental and no false play or some form of security threat. This will build the confidence of the customers once more on the products and the building, but if nothing visible is done the customers always go for the next alternative as they would have lost trust to the management of the company. (Di Luzio, Günthner & Orletti, 2001)

The customers will always have trust in working systems and taking future precautionary measure is a necessity on its second-time rise. At this point, the management should take the initiative to invite media to cover the reconstruction measures. This will give light on the ways are taken to correct the mistakes and at the same time inform the customers of the progress of the project and giving them the home of the return of the normal operations. It's always a hard situation to come out of, but those who manage become stronger. The management must put open any measure being taken for faster confidence building and the image of the firm to rise to light again. Right things must be done to correct the mess for accompany to rise again.

Communication Goals

The information about the collapse reached far and because of the desire to regain its previous lost glory. The firm has to reach to different stakeholders and be told of the ongoing reconstruction of the company. Joe fresh company is going to enhance awareness of the issues that led to its collapse and precautionary measures put in place. (Di Luzio, Günthner & Orletti, 2001)The aim is to reduce chances of such a problem reoccurring and people losing their lives and the company losing billions of dollars. The company also is in touch with the relatives of the deceased and find out if the company could help in one way or another. Those who lost their loved ones the treatment they are accorded will determine whether they remain customers of the ill-fated firm or they are attached to a different business.

The firm will also take time to talk to the families of the deceased to assure them that whatever happened was purely accidental which could occur any firm and any country. This emotional support will go a long way to help the affected families recover faster and sell the image of the firm efficiently. Another organizational aim is to inform the investors of the move to reconstruct a new firm thus financial assistance will be welcomed. The other issue is to the banks on the loans. This is to assure them of the commitment to clearing the pending debts with the shortest time possible. With this promise, the financial sector will treat the firm as a genuine player in the economic development but not out to bring other firms and industries down. The last is to put all the information on the website on the progress of the firm to give the customers the opportunity to see the development.

Key messages

The first aim of construction is our old customers since they know the quality of the products we produce. This to ensure we retain all our previous customers to form our basis of revival. This will be achieved through the use of the last directory that we will use to alert them of the existence of our product once more in the market. A new desk will be set to deal with the new customers and bring them back to their demand power. Our second aim is to give an idea to the new customers so that they can accept to buy the products. The new customers will come on board when the old customers are already back. The former customers can be used to bring more new customers, to achieve this they can be given discounts whenever they come with new customers.

Communications Assessment

Joe fresh limited company has had a very positive image since its inception and before the damage. The major problem is the shying away of investors and other groups surrounding the business. This was as a result of the problem is encountered after the collapse of the company. Another problem is the existence of competing rivals who took advantage of the absence of JOE and expand the business forum. Their lack led to the fast rise of other garment companies thus proving very difficult to be bulldozed out of the market.

The competitors have lowered the prices thus making it hard for the new business to launch into the market. Its reputation has been improved especially after helping the families of the deceased during the hard times. This gave the public confidence that the existence of the firm is for the good of the customers. Another strength was the act of being open when the construction was ongoing this served as a good strategy of bouncing back to the market. The coverage by media led to an improved reputation. The press covered all the progress of the construction this made the customers have the confidence based on the perfection of the work at hand. Some new investors have come on board has seen the progress and the commitment of the managers. The rapport with the environs has been excellent because of the employment and other social responsibility they play.

The support from the Canadian government to reconstruct has helped to build the firm this has been very important in the rebuilding of the firm to reclaiming the lost glory in the market. The commitment of the older generation and the loyalty has helped the firm to have where to begin in the market. The last area is to communicate to the stakeholders so that they can feel part of the business so that in case of need they can come to bail the business out of the financial crisis. Another system of communication shall be formed so that our products produced will be seen by everyone so whoever wants to get access will be free to get that.The last is setting website and forum for online sales this will ensure that all the goods are salable without physical contact.

Targeted Audiences

The main areas of our audience will be;

Customers.

To the customers, the communication shall be based on the products to be offered and the prices to pay for particular items. To reach for them, it will be an initiative of the firm to reach for them using different methods. The conventional method is the social networks like WhatsApp , Facebook and the rest this will help in achieving them at the right time. Most of the customers especially the old ones know where to get the products and the price at which they should go for in the market. This will be an advantage for it will not require extra resources to inform them of the available products and their prices. This will be an achievement. The target will be the youths who are always good in spreading information through their friends. The teenagers who have a significant influence on the market will extend the catch of the business.

The general public above 40years.

When targeting the youths, it is with the aim of expanding the market using a contemporary population. When dealing with the senior people, it is always a guarantee since their purchases never vary. Most adults have a specification on their wares thus it is straightforward to deal with them. The more prominent population targeting more wares are always the elderly who would prefer the more expensive thus bringing more profit to the Firm?

Children below 18years

This a very prime age where the utilization of products in the wares industry is very high. They always put pressure on the parents to continuously buying for them every time they come across them. To target a large group of people the price will be made fair so that most of the children are attracted to the area. The displayed will be made in strategic places with the aim of drawing the attention of the young generation. The larger the group being targeted, the better the incomes as a result of higher sales. When targeting the youths, it is with the aim of expanding the market using a contemporary population. When dealing with the senior people, it is always a guarantee since their purchases never vary. Most adults have a specification on their wares thus it is straightforward to deal with them. The more significant population targeting more wares are always the elderly who would prefer the more expensive thus bringing more profit to the firm?

Media

The usage of journals, blogs, and other online platforms are a good breeding grounds to enable the customers to get access to the information required. It is traceable to know what is in the market for a specified period. This is the same area where goods that are offered on discount and new products can be given to the buyers who follow the firm and its activities. This media will enable the current and future customers to have a look at the available offers and orders. Other media like radio will also enhance a more full coverage thus increasing the chances of getting more sales since the senior citizens use the audio media more commonly than print or visual media. (Oliver, 2010)

Communication Mechanisms

There shall be different ways of ensuring that the information reaches the entire area of jurisdiction of everyone participating. The mission and the vision of the business will have to be made known to all the stakeholders. We will need our dedicated volunteers to be divided into teams to create their way to send our key messages, mission, and vision to local, public elementary and high schools. They can compose a skit, lecture or different activities to explain our organization. The teams will have individuals who have tasted the goods of the garments to spread the news to all new customers to make a judgment in favour of the Joe Fresh Company products. There will also be a donation box set up so that enthusiastic individual can support the need of the business and in return give them the priority if goods are now produced. We will also be passing around flyers, information packages, printed versions of our electronic newsletter and brochures about the new business and the products in the market our organization. Every information package, flyer, newsletter, and brochure will have our logo and organization name on it so that we will be consistent with our image and branding. It will also include our mission, vision, values, and information on the new garments and their respective prices. (Oliver, 2010)

We will also need volunteers to set up booths all around the major malls in Bangladesh and the surrounding centers to extend its volume of sales to areas that were not previously covered. We will be passing out information packages, printed versions of our electronic newsletter and brochures about the disease and our organization. The printed newsletter will include inspiring stories from people who have been diagnosed with Crohn’s disease. This will target the general public, from young people to the older crowd. They will be able to donate funds for our research in a donation box set up at the booth. We will continue with the events we already have annually, Joe fresh open tournament and young talent development to bring all the groups on board and create more awareness.

The channels we will continue to use to communicate with all ages to enlighten them on our mission vision and business motto in the sector for it to be felt again in the market. The media will help in the interaction of the general public and the children to understand more about the value and quality of the products. The sites like social media, emails and our electronic newsletter will promote the products here. This will encourage individuals to be involved in two-way communication with our organization. It is essential to be consistent with our mission, values, and image in a bilateral interactive dialogue with external audiences.

Timeline and budgeting .

The prosperity of an organization must have timelines in all the activities they do. An event which is time-bound has high chances of success as opposed to open-ended activity. The time frames are important to both external and the entire business fraternity. The firm intends to finish the firm construction in the next one year to pave the way for the beginning of production. At the same time, the web developer has been contracted to furnish the firm with the web where all the information on the firm will be found. The web shall contain the mission, vision and the motto of the business. In addition to the website, the firm shall use other social media which will help in advertising the products and collaborate with other firms that will aid in the business prosperity. This will involve a two month period where our website designer and a group of research assistants will collaborate to create this new addition to our website. (Di Luzio, Günthner & Orletti, 2001)

The establishment of booths will take three months this will lead to the accessibility of our products in all the areas in and beyond Bangladesh and Canada. The firm will use all the departments and include a sector of designer clothes. The designer clothes department will deal with special occasions like weddings, and other special functions. Special offers shall be given in the last weekend of the month to anybody who buys goods above US$ 200 will be given a coupon which will be redeemable at the end of every year. This will increase the sales by attracting more customers. We will begin to set up our booths at the malls at the beginning of May and continue to occupy the malls the first weekend of every month, from Friday to Sunday. If this activity is sufficient, we will continue to set up booths at the malls for the next year. Each group will only need to sign up one day every month for four hours to accomplish this activity. The cost for the flyers, information packages, brochures, and newsletters is estimated around US$160-$270. The firm shall also built an exhibition at the heart of the town to create awareness of the new products on offer to bring information near to our customers. We will organize road shows at the end of every year to remind the customers of the continuous existence of the products in the market as well as using it to introduce the new products in the market. During the road shows the products shall be sold at a discount of 30% this will be with the aim of clearing stock every year. We will visit high schools in April to create a positive impact on 18 high schools located in Vancouver. (Di Luzio, Günthner & Orletti, 2001)

We will need approximately 18 groups of six to seven volunteers to create a presentation that will have a huge positive impact on high school students. We will hand out information packages, newsletters, flyers, and brochures, which will cost us an estimated US$400. I chose the month of April to visit the high school students because they will have time to think about volunteering for our organization during the upcoming summer. We will have the rest of the year of 2015 to find volunteers and execute our plans to visit local, public elementary and high schools in the year of 2017. (Oliver, 2010)

References

Di Luzio, A., Günthner, S., & Orletti, F. (2001). Culture in communication. Amsterdam: J. Benjamins.

Oliver, S. (2010). Public relations strategy. London: Kogan Page/CIPR.

Parente, D., & Strausbaugh-Hutchinson, K. (2015). Advertising Campaign Strategy. Boston, MA: Cengage Learning.

Steyn, B., & Puth, G. (2000). Corporate communication strategy. Sandton: Heinemann.

�Need to be more related to the paper

�This source is very old, please find more recent one

�Where are the key messages? There no clear sentence/key message. There whould be 2 key messages.

�Include the worker in the target audience. Especially the workers in JOE FRESH manufacturing in India and Bangladesh

�Whatsapp? Not efficient

�Need to be more realistic

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