Managing Through Communication

Kevin Claven

MGT-550-10673-M01

2-2 Communication Plan Template

Professor Callista Brown

October 20, 2024

Issue 1: Misalignment Between Leadership and Employee Expectations

Red Flags:

When leadership doesn’t clearly communicate about organizational goals into the organization.

Employee misunderstanding of the company’s strategic direction.

There may be a decline in employee morale and in productivity.

Bureaucratic units are trying to expand autonomy and independence as a result, which leads to increased internal conflict between departments.

Communications to Address Issue:

Internal Memo from Leadership (Communication Type: Email/Memo)

Audience: Employees (all departments)

Objective: To help organizations clarify the goals, thereby also making sure that there is the correct alignment between the employees and the leadership.

Message: A thorough explanation of where the company is going in strategy, the role of each department, and what to expect from each team. It should also be a transparent explanation of future changes to the workforce and how these will affect them.

Quarterly Company Town Hall (Communication Type: Presentation/Meeting)

Audience: All Employees

Objective: It will improve morale by creating space for employees to do a dry run question asking and in procedures and collect the responses so that we can provide the feedback to the leadership directly.

Message: The updates about company performance, achievements, and also challenges. Leadership should also share how the company is progressing toward goals and evaluate employee feedback on how the team can become better collaborative.

Issue 2: Negative Public Perception Following Product Recall

Red Flags:

Waste of credibility through media product safety concerns.

Spread confusion among customers about details regarding recall.

Inadequate and unclear communication to external stakeholders.

Communications to Address Issue:

Press Release (Communication Type: External Media Statement)

Audience: Media, General Public

Objective: Provide the public with information on what the company is doing to solve the problem and address product safety concerns.

Message: Admit to the issue, spell out exactly what it takes to correct, and let stakeholders know that it is not a cost-cutting thing and that the company is dedicated to safety and quality control.

Customer Notification (Communication Type: Email/Website Announcement)

Audience: Affected Customers

Objective: If possible, provide bulletproof instructions on how to handle the product recall and be able to get a refund or replacement.

Message: Information on the refund process and details on new product safety measures, along with step-by-step instructions for returning the product (Mary, M. 2023).

Communications Template

Red Flags	Communications to Address Issue	Audience	Objective
Issue 1: Misalignment Between Leadership and Employee Expectations
Failure to communicate clearly from leadership.	Internal Memo from Leadership	Employees (All Departments)	They help you understand your company's goals, and make sure that leadership and expectations are in alignment with those of employees.
The company's employee doesn't know where their organization is strategically headed.	Quarterly Company Town Hall	Employees (All Departments)	Improve morale and allow employees to ask questions and provide feedback directly to leadership
Issue 2: Negative Public Perception Following Product Recall
Media reports of product safety concerns	Press Release	Media, General Public	Address safety concerns and inform the public about corrective actions
Confusion among customers regarding recall details	Customer Notification	Affected Customers	Provide clear instructions for handling product recalls and assure them of the company’s commitment to quality

References

Mary, M. (2023). Developing a Marketing Communications Plan to Attract Target Customers. https://www.theseus.fi/handle/10024/799552