ASSIGNMENT FOR UNIT 5

ASSIGNMENT FOR UNIT 5.

PLEASE ALL SOLUTIONS MUST FOLLOW THE APA 7 FORMAT WITH IN-TEXT CITATIONS AND REFERENCES AT LEAST 4-5.

ALSO MUST HAVE AN INTRODUCTION STATING THE ISSUES WITH DEFINITIONS WHERE APPLICABLE AND THE BODY THE SOLUTIONS AND A CONCLUSION AND WHERE APPLICABLE A RECOMMENDATION.

ATTACHED ARE THE RUBICS FOR THE SOLUTIONS.

ALSO NOTE THAT ALL DEFINATIONS MUST BE IN-TEXT AND REFERENCED.

NB: ANSWERS SHOULD BE SEPARATE ANS NOT TOGETHER

PLEASE INCLUDE CLASS READINGS AS STATEDE IN EACH ASSIGNMENT IN YOUR IN-TEX AND REFERENCES.

BUS 5114 MANAGEMENT INFORMATION SYSTEMS AND TECHNOLOGY

Reading Assignment

· Kroenke, D. (2007). Organizational Strategy, Information Systems, and Competitive Advantage. Experiencing MIS.  Upper Saddle River, NJ: Prentice Hall.

· Laudon, K. C., & Laudon, J. P. (2007). Information Systems, Organizations, and Strategy. Management Information Systems: Managing the Digital Firm 10th ed. Upper Saddle River, NJ: Prentice Hall.

· Taipala, D. J. (2008). Information technology outsourcing: A study of its role in strategic alignment and the mitigating effect of virtual organization. ProQuest.

1. Discussion Assignment (500 WORDS)

In this graduate course you are expected to participate often and engage in deep levels of discourse.  Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts.  You should also respond to anyone who has responded to you. 

· Discuss the resource-based view of competitive advantage.   What are the characteristics of resources that may yield sustainable competitive advantage? Describe the role that Information systems can play in creating sustainable competitive advantage.

· Briefly comment on Carr’s ‘It Doesn’t Matter’ argument, offer your thoughts.

2. Case Study

Submit a paper which is 4 pages in length (no more than 4-pages), exclusive of the reference page. Paper should be double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. The paper should cite at least three sources in APA format.  One source should be one of your textbooks. Attached is the Rubic for the paper.

· Develop a case report for the Amazon.com case using case report rubric and guidelines

· Case report must integrate your concepts and include some of the input of your peers from the discussion assignment conducted in the previous unit

Read the following:

· Amazon.com: An Internet Giant Fine-Tunes its Strategy in Laudon, K. C., & Laudon, J. P. (2007). Information Systems, Organizations, and Strategy. Management Information Systems: Managing the Digital Firm 10th ed. Upper Saddle River, NJ: Prentice Hall. Download the pdf.

· The 5 Ps of marketing (2018, August 16). Australian Government Business. Retrieved from: https://www.business.gov.au/marketing/advertising/the-5-ps-of-marketing

· Fleerackers, T. (2010). Case: Amazon.com. Retrieved May 23, 2016, from https://flatworldbusiness.wordpress.com/flat-education/intensify/creating-a-flat-business/case-amazon-com/

Case Questions

· Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers?

· Describe Amazon’s evolving business strategy. Why did the company change its strategy?

· Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices).  Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same?  Address why or why not. 

· Product Marketing is based upon the five P’s (Product, Place, Promotion, Price, and Profit).  Discuss the Amazon.com approach to each and how this contributes to competitive advantage. 

· Do you think Amazon can continue to be successful? Explain your answer.

BUS 5117 STRATEGIC DECISION MAKING AND MANAGEMENT

Reading Assignment

The text for this course, Strategic Management: Evaluation and Execution, provides the foundation for many of the concepts in the course. It will be supplemented with a case study from MIT this week.

Ketchen, D & Short, J. (2012). Strategic Management: Evaluation and Execution. This book is licensed under a Creative Commons by-nc-sa 3.0 license.  

· Chapter 5

Berenguer, I., Jing, L., Liang, L. Shijun, K., & Wang, N. (2008). Ecommerce at Yunnan Lucky Air. MIT Sloan School of Management. Retrieved from: https://mitsloan.mit.edu/LearningEdge/strategy/EcommerceYunnan/Pages/default.aspx 

3. DISCUSSION ASSIGNMENT (500 WORDS)

In this question, you will consider the four main generic strategies. Select one of them (cost leadership, differentiation, focused cost leadership, or focused differentiation) and describe its major components. Is it sufficient to just use a generic strategy for a firm? Why or why not?

NB: PLEASE FOLLOW THE INSTRUCTION GIVEN FOR ALL PAPERS.

4. Written Assignment (4-PAGE CASE ANALYSIS)

After reading the case “E-commerce at Yunnan Lucky Air,” reflect on the challenges of the organization as they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm. Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed. How can the tactic be implemented within the scope of the overall strategy?

Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.

Submit at least a 4-page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Paper and all citations should be in APA format.

5. Portfolio Activity (500 WORDS)

As part of the reading, the problem of unfocused strategies was explored. One of the main pitfalls is trying to be all things to all stakeholders. In other words, trying to please everyone may end up pleasing no one. Reflect on a project you’ve worked on either in your coursework or professional life where there was no focused strategy, and the team leader (possibly yourself) was simply trying to please everyone. How successful was this approach? Now consider the personal SWOT you completed last week. What strategic avenues can you close off to avoid trying to be all things to all people?

PLEASE ALL PAPERS SHOULD FOLLOW THE INSTRUCTION ABOVE THANK YOU.

PLAIGARISM FREE PAPERS.