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Part C: Your Marketing Plan

Part C: Your Marketing Plan

Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company's pricing and distribution strategies, and integrated marketing communications plan.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan in 8–12 pages:

1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan. See Below comments

You accurately described the feedback you received. You sufficiently explained how the feedback will be used to improve the marketing plan.

Brand Strategy: Good job, but I would have liked more rationale on how these choices resonate with your target market. You described your branding strategy, but it did not show a clear knowledge of the meaning of an umbrella or house of brands approach. Most of your branding elements of the name, logo, slogan and brand extension were provided.

Target Market: Both the primary and secondary target markets are relevant and justified. You used all the relevant bases of segmentation to describe your target market.

Positioning Statement and Perceptual Map: The perceptual map clearly shows where you fall within the competition. Your positioning statement is relevant and includes the statement of who you are talking to, who you are better than and why you are better than them.

Consumer Behavior: You showed a great use of scholarly resources to validate your target market's consumer behavior while tying the behavior to your brand name, slogan, brand extension, and positioning statement. This explains how your branding elements will create the problem recognition to begin the first phase of the buying process.

References and Citations: You provided the appropriate number of four (4) or more academic peer reviewed references, and showed a clear understanding of an academic reference. All APA or SWS formatting is correct.

Overall, I really like the way that you wrote your paper. It was clearly written, and very well-organized, which made it very easy to follow your analysis.

2. Develop the company's pricing and distribution strategy.

3. Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.

4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.

5. Develop your online and direct marketing plan most relevant for your product or service and audience.

6. Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.

7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.

8. Use the Part C Marketing Plan Template [DOCX] to complete the assignment.

Note: Wikipedia and other websites do not qualify as academic resources.