Google Analytics & Adobe Analytics Omniture Assignments
Assignment 9: Abobe Analytics and Google Analytics Calculated Metrics
Name: ______________________________
Class: _______________________________
ADOBE ANALYTICS
1. Using the JJ ESQUIRE BARUCH OAI Reporting Suite for the current time period, make a “Calculated Metric”, name it, and describe it, below. Take a screenshot of the screen where you created the custom metric and place it below.
<Place image here>
2. What do you think your custom metric is useful for? (write a line or two)
3. Run a report that contains a “breakdown” – take a screenshot and paste it below:
<Place image here>
4. What do you think the breakdown report you generated would be useful for?
5. What type of filter would be most useful in generating the following report (hint, the answer is in Lesson / Module 9), __________________________
Report that needs the filter:
GOOGLE ANALYTICS
Google Analytics supports Calculated Metrics IF the user has administrator privileges to the profile. Here is a Google Help document that covers the subject of Calculated Metrics in more detail. None the less, it appears student can view alculated Metrics in the DEMO account.
https://support.google.com/analytics/answer/6121409?hl=en
Also, refer to this video that covers how to configure Calculated Metrics .https://www.youtube.com/watch?v=BL1HU3RbBPE
Actually, students can only view Calculated Metrics previously created by other Administrators of this profile.
1. Select a Calculated Metric, click on it and paste a screen shot of the configuration below.
<paste the screen shot here>
2. Generate a Custom Report in Google Analytics where you can apply a Calculated Metric (here’s mine).
Now try it for yourself and paste a screenshot below.
<paste screenshot here>