Analysis of the Walt Disney Company
Analysis of the Walt Disney Company
Read the article, “ The Walt Disney Company: A Corporate Strategy Analysis .” Evaluate the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the Walt Disney company. Then, conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will become part of your final paper).
The paper
· Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA.
· Must include a separate title page with the following:
· Title of paper
· Student’s name
· Course name and number
· Instructor’s name
· Date submitted
· Must use at least three scholarly sources in addition to the course text.
· Must document all sources in APA style.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric below for the criteria that will be used to evaluate your assignment.
Grading Rubric
Total Possible Score: 7.00
Evaluates the External Environment and the Internal Situation of the Walt Disney Company
Total: 2.00
Distinguished - Thoroughly evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is fully supported with reference to the article and other scholarly sources.
Proficient - Evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is supported with reference to the article and other scholarly sources, but it is slightly underdeveloped.
Basic - Partially evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is minimally supported with reference to the article and other scholarly sources. The evaluation is underdeveloped.
Below Expectations - Attempts to evaluate the external environment and the internal situation of the Walt Disney Company; however, the evaluation is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped.
Non-Performance - The evaluation of the external environment and the internal situation of the Walt Disney Company is either nonexistent or lacks the components described in the assignment instructions.
Conducts a SWOT Analysis Detailing the Strengths, Weaknesses, Opportunities, and Threats That May Affect the Organization
Total: 1.00
Distinguished - Conducts a comprehensive SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The analysis is thoroughly supported with scholarly sources.
Proficient - Conducts a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The analysis is supported with scholarly sources, but is slightly underdeveloped.
Basic - Conducts a partial SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. The analysis is minimally supported with scholarly sources and/or is underdeveloped.
Below Expectations - Attempts to conduct a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization; however, the analysis is not supported with scholarly sources and/or is significantly underdeveloped.
Non-Performance - The SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization is either nonexistent or lacks the components described in the assignment instructions.
Chooses Three or Four Areas From the SWOT Analysis and Explains Why the Chosen Areas are Essential to the Strategic Plan
Total: 2.00
Distinguished - Chooses three or four areas from the SWOT analysis and thoroughly explains why the chosen areas are essential to the strategic plan. The explanation is thoroughly supported with scholarly sources.
Proficient - Chooses three or four areas from the SWOT analysis and explains why the chosen areas are essential to the strategic plan. The explanation is supported with scholarly sources, but is slightly underdeveloped.
Basic - Chooses three or four areas from the SWOT analysis and partially explains why the chosen areas are essential to the strategic plan. The explanation is minimally supported with scholarly sources and/or is underdeveloped.
Below Expectations - Attempts to choose three or four areas from the SWOT analysis and explain why the chosen areas are essential to the strategic plan; however, the explanation is not supported with scholarly sources and/or is significantly underdeveloped.
Non-Performance - The explanation of the areas that are essential for the strategic plan is either nonexistent or lacks the components described in the assignment instructions.
Critical Thinking: Explanation of Issues
Total: 0.50
Distinguished - Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.
Proficient - Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic - Briefly explains the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations - Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Critical Thinking: Conclusions and Related Outcomes
Total: 0.50
Distinguished - Conclusions and related outcomes are logical and clearly reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.
Proficient - Conclusions and related outcomes are logical and reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.
Basic - Conclusions and related outcomes are identified and minimally reflect an informed evaluation and the ability to place evidence and perspectives discussed in priority order.
Below Expectations - Conclusions and related outcomes are not logical or reflective of an informed evaluation and the ability to place evidence and perspectives discussed in priority order.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.25
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all
APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement
Total: 0.25
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the
assignment.
Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.25
Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.