marketing assignment

[MT450: Marketing Management]

Unit 5 Assignment

Assignment: Minnesota Micromotors Paper Instructions

Please answer the follow questions in a 3–5 page paper (include additional title and references pages) and include APA

format and citation style with accompanying references:

What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #2?

1. What were the results of your decisions? 2. Analyze the results in terms of success or failure. 3. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your

paper. This can be done by highlighting the results, hitting “Control+C,” and then inserting the results in your paper by hitting “Control+V.”

4. Please view the rubric below for full Assignment details. 5. How would you design a research study to better understand the generic competitors for this product? 6. What are the limitations of the game theory approach to understanding competitive strategy? 7. What is the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM)

Submit your Assignment to the Unit 5: Assignment Dropbox.

Unit 5 Assignment Grading Rubric 40

Based on the simulation

Possible

Points

Specific Paper Objectives: Assignment Checklist

(80%):

Marketing strategy for the quarter 4

What were the results of your decisions? 4

Analyze the results in terms of success or failure 4

What changes will you make in future quarters? 4

Research Study 4

Screen Shot 4

Limitations of Game Theory 4

[MT450: Marketing Management]

SIC Question 4

32

Writing Style, Grammar, APA (20%)

Grammar and Spelling 3

Paper is 3–5 pages in length and responses are

concise and direct 3

Reference list and citations are provided 2

8

Total 40