Assignment 5 Week 10
FruitSuprise Business plan
Dorian D. Herring Strayer University
3/4/2019
Fruit surprise is an enterprise which offers various products such as Smoothies customizable beverages and snacks, to their customers. The companies, offer multiple drinks and healthy smoothies, which are made according to the taste and the preferences of the customers.
The company is poised to supplement the bottom line by providing the customers with an attractive, health-focused food which is in line with the current lifestyle of the people
What we do
College students. Universities
Construction workers. 25+
Residents.
Low level income earners.
Military Soldiers
Target market
The company target customers are all residents based in the bay are of California.
According to the population census conducted in 2010, the area has a population of more than 805,235.
Market size.
King Smoothies offering something like five flavors while the rest offer under five flavors.
Pina Colada which offers lime and peach smoothies of the Pina Colada class.
Other small companies that manufactures Affordable smoothies.
Competition
Founder. CEO
Marketing personnel
Tim Deevers- Marketing Specialist
Distributers
Shawn Johnson-Johnson Distribution
Accountant
Lisa Copeling- Mary and Associates
Employees.
The Team
Mass appeal model.
In this model is about speed and consistency
It will ensure that the customers’ expectations have been met and also encourage more frequent visits in various locations.
Speed and consistency tends to be the primary idea of mass appeal business mode There is also the idea of that customers want a comfortable place to sit and enjoy their smooth or do some personal works, chat with their families or friends.
Business model
First month-launching of the business.
Fifth month, opening the second FruitSuprise smoothie.
Hire five employees.
Have at least 200 repeated customers per month
Milestone.
Funding.
Funding sought$200,000.
Taining,staff,leasing of the building, Marketing
Funding to date.
$50k investment from founder.
$50k from founders family.
Financials
Financials
Increase in population within area.
More construction workers.
More student due to building of various campuses.
Opportunities.
Strong and experienced team.
Quality and organic smoothies.
Cheap but quality smoothies.
No deals delegation to the retail shop.
Free Wi-Fi access at the parlor.
Competitive advantage
Bernier, Roger Laurent. Five Criteria For a Successful Business Plan in Biotech. Archived from the original on January 6, 2012
Bay Area Census -- San Francisco City and County. (2019). Bayareacensus.ca.gov. Retrieved 27 January 2019, from http://www.bayareacensus.ca.gov/counties/SanFranciscoCounty.htm
Cardozo, M. (2018). Specialty smoothie bar business plan(Doctoral dissertation, California State University, Northridge).
Maranjian, Selena (November 8, 2001). "'South Park's' Investing Lesson". The Motley Fool. Archived from the original on 2012-03-15. Retrieved 2007-10-16.
Nienhaus, M. (2016). Social smoothie importance of a business plan pre-startup planning (Doctoral dissertation).
References.