Assignment

Begin your paper on Page 2 by writing a six (6) page paper (does not include Title or Reference pages) in which you:

Week 8 Assignment 3

Write your introduction here: It should be one (1) good paragraph (not more than 1 paragraph) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words).

Business-Level Strategies

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) business-level strategy from the text book (not Google). Justify your opinion (for background, be sure to research and explain the industry in which it operates. You could also define the business-level strategy (cite your sources) and define the strategy you are writing about using the textbook). In this section, you will want to research and identify the core competencies of your chosen firm. Demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. What actions & choices has the firm made to compete in individual product markets? Hint: “Every firm must form and use a business-level strategy. However, every firm may not use all the strategies – corporate-level, merger and acquisition, international, and cooperative

Corporate-Level Strategies

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) corporate-level strategy from the text book (not Google). Justify your opinion.

You should define corporate-level strategy based upon the textbook/lectures (cite your sources). Read Chapter 6 in the textbook.

Competitive Environment

Analyze the competitive environment to determine the corporation's most significant competitor (this will require research/cite your sources). Compare their strategies at each level (market commonality, resource similarity, competitive behavior, and competitive dynamics/actions/responses) and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read Chapter 5 in the textbook as it provides a solid background and clues on this model that apply to this section. .

Market Cycles

Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources). Hint: read Chapter 5 in the textbook with a special focus on the Competitive Dynamics section.

References

Use at least three (3) quality references, one of which should be the textbook .