A3

Category

Outcome Description

Exemplary

Competent

Developing

Beginning

Unacceptable

Assignment -Specific

Applies Theories and Concepts

(25 points)

Internal Analysis and Objectives

SWOT lists > 4 items per category and differentiates internal and external factors (10)

SWOT lists 4 items per category and differentiates internal and external factors (8)

SWOT lists < 4 items per category or confuses internal and external factors (7)

SWOT is missing categories (6)

SWOT is missing ( 0)

Objectives are SMART (5)

Objectives are mostly SMART (4)

Objectives are missing some SMART elements (3.5)

Objectives are missing most SMART elements (3)

All SMART elements are missing (0)

Objectives relate to external and internal analysis (10)

Objectives mostly relate to internal and external analysis (8)

Objectives loosely relate to internal and external analysis (7)

Objectives don’t fully relate to external or internal analysis (6)

Objectives are missing or unconnected to external or internal analysis (0)

General Requirements

Critical thinking (5 points)

Relevance

Only uses data that is correct and appropriate to the problem (2)

Most of the data is correct and appropriate to the problem (1.75)

Only some data is correct or appropriate to the problem. (1.6)

Data is completely lacking or incorrect (1.4)

No relevant data (0)

Analysis

Interprets data correctly with full understanding of implications. (2)

Interprets data mostly correctly with good understanding of implications (1.5)

Misinterprets some data or shows limited understanding of implications. (1.4)

Relies on limited information or misinterprets it. Doesn’t recognize implications. (1.3)

No analysis provided (0)

Logic

Conclusions follow logically from information provided. (1)

Conclusions mostly follow logically from information provided (.75)

There is some disconnection between conclusions and information provided (.5)

Conclusions do not follow logically from information provided. (.3)

No conclusions provided (0)

Research

(5 Points)

Scope

Research is comprehensive (2)

Research is extensive but incomplete (1.7)

Research is adequate but incomplete (1.6)

Research is insufficient and incomplete (1.4)

No research provided (0)

Credibility

Cites credible sources (2)

Cites mostly credible sources (1.5)

Cites some credible and some questionable sources (1.4)

Cites slanted or questionable sources (1.3)

Does not cite sources (0)

References

Includes many matching in-text citations and references (.75)

Includes some in-text citations and references or some don’t match (.60)

Includes a few in-text citations and references; many don’t match (.50)

In-text citations or references are missing or don’t match at all (.25)

No in-text citations or references (0)

All references and in-text citations are properly formatted in APA (.25)

Most references and in-text citations are properly formatted in APA (.20)

Some references and in-text citations are properly formatted in APA (.1)

References and in-text citations are not properly formatted in APA (.05)

No references (0)

Written Communication (8 points)

Mechanics

Writing is clear and concise (2)

Writing is mostly clear and concise (1.6)

Writing is unclear and difficult to follow (1.4)

Writing is very hard to understand and follow (1.2)

Writing does not meet college level expectations (0)

Vocabulary

Incorporates terminology correctly (2)

Incorporates some terminology, mostly correctly (1.6)

Rarely incorporates terminology or occasionally misuses it. (1.4)

Misconstrues or misuses terminology (1.2)

No terminology used (0)

Organization

Ideas are organized (2)

Ideas are mostly organized (1.6)

Ideas are somewhat disorganized (1.4)

Ideas are very disorganized (1.2)

Ideas are impossible to follow (0)

Grammar and Typos

Grammar and spelling is correct throughout (2)

Grammar and spelling is mostly correct (1.6)

There are numerous errors in grammar and spelling. (1.4)

Large number of grammatical errors/typos (1.2)

Excessive number if grammatical errors/typos (0)

Timeliness (7 points)

Timeliness

Submitted on time (7)

< one day late (5.6)

2 days late (4.9)

3 - 5 days late (4.2)

>5 days late (0)

45 - 50 points

40 – 44 points

35 – 39 points

30 – 34 points