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Assignment 3: Domains, Trademarks and Patents

Submitted on

13th of November, 2022

by:

Jeanne de Virieu , Wenwen Luo, Wint War War Phoo (Wayne)

742727,743553,739348

Submitted to:

Dr. U. N. Umesh

New Products & Entrepreneurial Marketing

1

Table of contents

I- Potential domain names ..................................................................................................... 2

A- Available domain names ............................................................................................ 2

B- Cost of the domain names including transferring them to an ISP ............................. 3

II- Search engine optimization ................................................................................................ 4

A- Popular keywords....................................................................................................... 4

B- Keywords’ costs ......................................................................................................... 4

III- Trademark .......................................................................................................................... 6

A- Trademark research .................................................................................................... 6

B- The trademark chosen ................................................................................................ 7

C- The service our trademark refers to ........................................................................... 7

D- Types of business where we might use our trademark .............................................. 7

E- Main trademark classes .................................................................................................. 8

IV- References .......................................................................................................................... 9

2

I- Potential domain names

A- Available domain names

We have double-checked that the potential domain names we have selected are still in the

accessible state on GODADDY and NETWORKSOLUTION. The provided table lists the

potential possibilities. We have discovered several alternatives, the majority of which have not

been registered and may be primarily misspelled (Daddy n.d.).

Potential names Availability Potential

Misspellings Cost

yourcalifornianguide

High

Yourcaliforniaguide

Youcaliforniaguide

Yourcaliforniagiude

yourcalifornianguide.com

First year- 1.15chf

Domain renews- 20.33chf/yr

Fees & taxes- 0.18

accesstocalifornia

High Accestocalifornia

Acesstocalifornia

accesstocalifornia.com

First year- 1.15chf

Domain renews- 20.33chf/yr

Fees & taxes- 0.18

mobilityacccessincali

High Mobilieaccessincali

Mobilityaccesscali

mobilityacccessincali.com

First year- 1.15chf

Domain renews- 20.33chf/yr

Fees & taxes- 0.18

universallyaccessguide

High Universllyccessguide

Universalyaccessguide

universallyaccessguide.com

First year- 1.15chf

Domain renews- 20.33chf/yr

Fees & taxes- 0.18

3

doortoaccessibility

High Doortoaccess

Doortoaccessibiliy

doortoaccessibility.com

First year- 1.15chf

Domain renews- 20.33chf/yr

Fees & taxes- 0.18

(Daddy, n.d)

(All prices on “GODADDY” would be the same for domain names that end in ".com," with

charges of 1.15 Swiss franc in terms of supporting new start-ups and businesses, they were

attempting to keep the outlay low. If businesses want to pursue using the domain name over

the first year, the pricing will be 20.33 swiss franc annually to reauthorize the web domain.)

Our first choice will stand with “yourcalifornianguide” to make it crystal clear and give a better

insight toward the client once they look up our domain. The estimated price would range from

$10-100 per year depending on significant factors. Which could be the location to register the

domain and even for the name itself. For basic domain renewal it will have cost as min $10,

while for premium it can skyrocket up to $50.

B- Cost of the domain names including transferring them to an ISP

The functionality and design of the website will have a significant impact on the overall cost.

As a young company, we are regarded as a tiny firm that mostly needs basic e-commerce

features. If we need an expert to develop one, the cost is expected to start at $2000 as a

minimum. If we want to start our own, there are also free websites that let us construct without

any restrictions or technical knowledge needed. Since we primarily launch on social media

platforms, we would be keener to pay someone with expertise to work on our behalf. The fees

may be between $2,000 and $9,000. Additionally, annual maintenance costs will need to be

paid. If we have a tight budget, another option is to hire a freelancer in order to benefit from

their expertise(Upwork, 2021).

4

II- Search engine optimization

A- Popular keywords

The identified keywords include: tour for disabled person, tourism disability, tourism for all,

tourism for disabled persons, tourism for disabled community, tourism for the disabled data,

tourism for the disabled global.

Those related to travelling include: Disabled transport, disabled transport services, disabled

transport near me, museum tours for disabled, tourism transport for disabled, disabled

travelling for tourism, travel arrangements for disabled tourists, reliable transport for disabled

tourists, disabled travelling for tourism etc.

The keywords related to accommodation: Accommodation for disabled tourists, hotels for

disabled tourists, Airbnb for disabled tourists, sleep accommodation for disabled tourists, best

hotels for the disabled, disabled holiday accommodation hotel, disabled room in hotel, disable

hotel prices, disabled hotels globally.

B- Keywords’ costs

The costs of keyword per click depend on the industry one is in and the traffic generated by the

keywords. Based on Google, MSN, Yahoo and Microsoft Edge a keyword may costs between

$0.50 to $45 within the tourism and hospitality industry. The cost for the keyword search usage

can also depend on two factors which is pay-per-click which involves one paying only when

someone clicks on the ad and key word. The second model is the cost per click which involves

search engines charging advertisers based on the number pf clicks and ad gets. The cost per

click is about $ 2.32 for most networks.

Since our website is new, the best model is pay per click, which means we will only pay when

a client clicks on the ad. It is easy to track and we can save costs in the process instead of

paying for all the keywords posted on the search engines. The pay per click or per keyword is

lower than cost per click hence ideal for a starting business such as our website.

5

Keyword Estimated cost

Accessible tourism $12.50

California accessible tourism $4.50

Travel regardless of physical disability $ 3.00

Assist disabled travel $6.00

California accessible tourism $5.00

Accessible travel experiences $2.00

Accessible travel experiences in California $2.50

Physically disabled travel safely California $2.00

Accessing equitable travel experiences $3.00

Disabled but not disadvantaged to travel $2.50

Travel patterns of Disabled Americans $2.00

Total $45.00

6

III- Trademark

A- Trademark research

Below is a table showing the competing trademarks and their description.

Competing

Trademarks Description

“Californian” • Different in the products proposed (candles)

• One identical word

“Guide my dive” • Advertising and promotional services

• Two identical words

“Find my guide”

• Connecting users with outdoor activity guides

• Partially similar in the kind of products proposed

• Quite similar name

• But dead

“Hotel

Californian”

• Hotel services: restaurant, catering, bar lounge, rooms

• Located in Los Angeles

• But dead

“Askmyguide”

• Website featuring information in the field of hotels and temporary

accommodations for travelers

• Similar product

• Pennysylvania

• Similar name

• But dead

“My Guru Guide”

• Website gathering information reviews and comments related to

businesses (service providers, public services, nonprofit

organizations)

• Similar name

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• Business closely related to ours

“Unlock your

floq”

• Mobile application connecting compatible travel companions and

organizing socially-compatible groups

• Similar product with the difference that we are focusing on

accessible tourism only

“Accessible city”

• Consulting services in the field of destination marketing to the

disability community targeted to hospitality and tourism based

businesses

• Similar product

• But dead

B- The trademark chosen

Our trademark is “Your californian Guide”. Below is our logo :

C- The service our trademark refers to

Our trademark refers to a website that link tourism companies with disabled people. It is called

an online travel agency but only for disabled people.

D- Types of business where we might use our trademark

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Given the fact we are working with tourism companies, all the different businesses present on

our website could use the trademark. It includes:

-Restaurants

-Hotels

-Activity parks

-Transport companies

-Tour guides

-Catering businesses

-Events businesses

-Rehabilitation center

-Grocery stores

-Hospitals

-Schools

E- Main trademark classes

The main Trademark Classes where we might use the trademark are:

Class 38: Communication Services

Class 39: Transportation and Storage Services

Class 41: Education and Entertainment Services

Class 43: Restaurant and Hotel Services

9

IV- References

Daddy, G. (no date) Domain names, websites, hosting & Online Marketing Tools - GoDaddy

UK. Available at:

https://uk.godaddy.com/domainsearch/find?checkAvail=1&domainToCheck=california

(Accessed: November 11, 2022).

Upwork, team (2021) How much does it cost to build a website? (2022 data) - upwork, How

Much Does It Cost to Build a Website? (2022 D. Available at:

https://www.upwork.com/resources/how-much-does-it-cost-to-build-website

(Accessed: November 11, 2022).