1. Business Strategy of the firm. You will read the business strategy of the firm as stated in their annual report, then rewrite it using the terminology of chapter 4. Then, you will classify their business strategy whether it is a low-cost, differentiation, focused, mixed, and any other strategies discussed in chapter 4 in the book and you will provide justification why do you think it is so.
2. You will determine the firm's most similar competitors in their industry and you will compare and contrast their business strategies using the explanations of all strategies provided in chapter 4.
3. You will search for at least 5 competitive actions that each firm took in the 2016 and 2017, and five competitive actions that its closest competitors took in the same years (at least for two of its immediate competitors). You must label these competitive actions properly using chapter five knowledge and terminology.