Assignment 2

Everything in Blue should be deleted

Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml) and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

NOTE: Be sure to read Chapters 1-3 in the course textbook

Begin your paper on Page 2 by writing a four page paper (does not include Title or Reference pages) in which you:

Week 6 Assignment 2

Write your introduction here: It should be one (1) good paragraph (not more than 1 paragraph) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words).

General Environment

Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates (for background, be sure to research and explain the industry in which it operates. You could also define the general environment (cite your sources) and could explain the segments you chose using the textbook/Learn). Read Chapter 2 in the course text book. . (cite your sources)

Five Forces of Competition

Considering the five (5) forces (model) of competition, briefly explain why these are important to a firm.

Item 1

Choose one (1) of the five (5) forces (model) of competition that you estimate is the most significant for the corporation you chose (it would help to define your choice from the textbook). Read Chapter 2 in the course text book . A side note, the five (5) forces of competition is the same as “Porters 5 Forces of Competition. (cite your sources)

Item 2

Choose another one (1) of the five (5) forces (model) of competition that you estimate is the most significant for the corporation you chose (it would help to define your choice from the textbook). Read Chapter 2 in the course text book. A side note, the five (5) forces of competition is the same as “Porters 5 Forces of Competition. (cite your sources)

Evaluation

Evaluate how well the company has addressed these two (2) forces in the recent past. This will require some research.

Future Improvements

With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.

Read Chapter 1 in the course text book as each chapter it provides a solid background and clues on this model that apply to this section. (cite your sources)

External Threats

Assess the external threats affecting this corporation and the opportunities available to the corporation. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. (cite your sources)

Threats and Opportunities

Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Consider that Threats and Opportunities are External in origin (hint: external environments). Justify your answer. Read Chapter 2 in the course text book as it provides a solid background and clues for this section. (cite your sources)

Strengths and Weaknesses

Give your opinion on the corporation's greatest strengths and most significant weaknesses. Consider that Strengths and Weaknesses are Internal in origin (hint: Internal environments). Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. (cite your sources)

Strategy

Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices. Read Chapter 2 and 3 in the course text book as it provides a solid background and clues for this section. (cite your sources)

Resources, Capabilities, and Core Competencies

Determine the company's resources, capabilities, and core competencies. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. (cite your sources)

Value Chain

Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above. Begin by defining the value chain as described in the course textbook. Read Chapter 3 in the course text book as it provides a solid background and clues on mission that apply to this section. (cite your sources)

References

Use at least three (3) quality references, one of which should be the course text book .

Note: Wikipedia and other Websites do not qualify as a source

Your assignment must follow these formatting requirements:

List your reference here. The reference page must include all of the references you used, listed in. All references listed here must be used (cited) in your paper.