Assignment #2 DUE 11.19
MCS-001 Fall 2020
Assignment #2
Reading an Advertisement/Commercial
Due Date: Friday, 11/20 @5:00pm
Points: 20 pts.
Required Format:
1,000 words
Double spaced
Times New Roman, 12 pt. font
1-inch margins all around
Microsoft Word Document (no PDFs)
Include a photo and a link to your advertisement or commercial at the beginning of your essay.
Prompt
This assignment requires you to “read” or analyze an advertisement or commercial. Commercials are usually broadcast on television, radio, Internet videos, podcasts, cell phones and other hand-held devices. Advertisements are found in print media such as magazines and newspapers.
Write an essay analyzing an advertisement or commercial based on its content and context. Do not just describe what is happening in the ad, explain how it generates and communicates meaning to persuade audiences to behave a certain way, to buy something, to think something. Your thesis statement should be a specific claim about the ad.
For commercials you need to select a limited amount of it, such as the first thirty to ninety seconds.
Make sure to include a photo and a link to your advertisement or commercial at the beginning of your essay.
Rubric –
Thesis: 4pts. – Does the essay make a specific claim about the ad?
Structure: 7pts. – Does the structure of the essay support the thesis statement?
Analysis: 7pts. – Does the essay identify and interpret specific details of the ad and its context to support its claim?
Sentence Clarity: 2pts.
MCS
-
001
Fall
2020
Assignment #
2
Reading an Advertisement
/
Commercial
Due Date:
Friday,
11
/
20
@
5
:
00
pm
Points:
2
0
pts.
Required
Format:
1,000
words
Double spaced
Times New Roman
,
12 pt. font
1
-
inch ma
r
gins
all around
Microsoft Word Document (no
PDFs)
Include a photo and
a link to your advertisement or commercial at the
beginning of your essay
.
Prompt
This assignment requires you to
“
read
”
or analyze an
a
dvertisement
or
commercial
.
Commercials
are usually broadcast on television, radio, Internet videos, podcasts, cell phones and other hand
-
held
devices.
Advertisements
are
found
in
print media such as magazines and newspapers.
Write an essay analyzing an advertisement or commercial based on its
content and context
.
Do not just describe what is happening in the ad
, explain how it generates and communicates
meaning to persuade audiences to behave a certain way, to buy something, to think
something
.
Your thesis statement should be a specific claim a
bout the ad.
For commercials y
ou need to select a limited amount of it, such as the first thirty to ni
nety seconds.
Make sure to
i
nclude a photo and
a link to your advertisement
or commercial at the beginning
of your
essay.
Rubric
–
Thesis
:
4
pts.
–
Does the essay make a specific claim about the ad?
Structure
:
7
pts.
–
Does the structure of the essay support the thesis statement?
Analysis
:
7
pts.
–
Does the essay identify and interpret
specific details
of the ad and its context to
support its c
laim?
Sentence Clarity
:
2
pts.
MCS-001 Fall 2020
Assignment #2
Reading an Advertisement/Commercial
Due Date: Friday, 11/20 @5:00pm
Points: 20 pts.
Required Format:
1,000 words
Double spaced
Times New Roman, 12 pt. font
1-inch margins all around
Microsoft Word Document (no PDFs)
Include a photo and a link to your advertisement or commercial at the beginning of your essay.
Prompt
This assignment requires you to “read” or analyze an advertisement or commercial. Commercials
are usually broadcast on television, radio, Internet videos, podcasts, cell phones and other hand-held
devices. Advertisements are found in print media such as magazines and newspapers.
Write an essay analyzing an advertisement or commercial based on its content and context.
Do not just describe what is happening in the ad, explain how it generates and communicates
meaning to persuade audiences to behave a certain way, to buy something, to think
something. Your thesis statement should be a specific claim about the ad.
For commercials you need to select a limited amount of it, such as the first thirty to ninety seconds.
Make sure to include a photo and a link to your advertisement or commercial at the beginning of your
essay.
Rubric –
Thesis: 4pts. – Does the essay make a specific claim about the ad?
Structure: 7pts. – Does the structure of the essay support the thesis statement?
Analysis: 7pts. – Does the essay identify and interpret specific details of the ad and its context to
support its claim?
Sentence Clarity: 2pts.