SWOTAnalysis
Assignment #2: Service Characteristics, The Role of Marketing in Strategic Planning, and The Marketing Environment (Chapter 2,3,&4)
1. Identify your brand.
2. Briefly introduce your brand.
4. Identify the marketing mix (the 7ps) and illustrate an actual example (at least 1 example) for each category from your brand.
5. Apply the product-market expansion grid to your brand. List an example for each stage and explain how your brand can develop growth strategies in the table below.
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Existing Products |
New Products |
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Existing Markets |
Market Penetration |
Product Development
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New Markets |
Market Development
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Diversification
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6. What are some of the unique challenges your brand faces nowadays? List at least 2 examples and explain each.
7. What are the microenvironmental factors for your brand? List at least 3 examples and briefly explain each.
8. What are the macroenvironmental factors for your brand? List at least 3 examples and briefly explain each.
9. Conduct a SWOT analysis for your brand. List at least 3 examples for each component and explain briefly in the table below.
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Strengths
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Weaknesses |
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Opportunities
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Threats |
10. Reference list.