Creativity essay writing

Assignment 2: Idea generation

Date set: XXXX

Date due: XXXXX

Total marks: 20

Grade weighting: 20%

In this assignment, you will be using the SCAMPER technique to improve or extend the design of

umbrellas.

Part A : (17.5 marks)

Use SCAMPER (see Topic 4) to generate ideas for improving the design of umbrellas. Note you should not

restrict yourself to just a couple of ideas for each letter in SCAMPER. How you express your ideas is up to

you e.g. you can describe them in words or illustrate them. The main requirement is that it is clear to the

marker what the idea is.

Marking guide: 2.5 marks will be awarded per letter in S.C.A.M.P.E.R. Question the markers will

have in mind are: Does the idea belong to the letter? Have a wide range of interesting ideas been

developed for each letter? Are the ideas novel?

Part B : (2.5 marks)

Based on your ideas from Part A, make a recommendation on what you think is the best idea, and explain

why you think so? Expand on the idea. Why weren’t other ideas considered? (~400 words) (2.5 marks)

Note:

1. You are not expected to be an expert in electronics, industrial design or the weather.

2. You can choose to be absurd or realistic. It is the idea generation that is important