Business analysis report
Assessment 2 (Report 2):
Assessment Type: Business Analysis Report
1750 Word Count
This assignment will be focused on demonstrating a clear and thorough understanding of the different aspects that impact a business in relation to entrepreneurship. It is recommended to focus on a wider range of areas of analysis and suggestions for increases in entrepreneurial thought and action than in Report 1. We will be expecting a demonstration of a greater depth of knowledge and understanding in Report 2. Use APA referencing
Assessment Brief:
Write a report on an agreed REAL case study business covering the following points:
1. How entrepreneurial is the business currently?
2. What are the projections for the business as it is currently operating?
3. How could the business be more entrepreneurial?
4. What are the projections for the business if it were to operate according to the proposals made?
The key areas of focus for Report 2 include the below areas covered in the module and the report should present a more complete and in-depth analysis of the business although you do not have to cover all these areas.
· Leadership
· HR, Teams and Diversity
· Risk and Opportunity
· Creativity and Innovation
· Finance
· Operations
· Marketing
· Strategy
Marking Criteria
|
Mark |
Fail |
3rd |
2:2 |
2:1 |
1st |
Weighting |
|
Marking Criteria |
<40 |
40-49 |
50-59 |
60-69 |
70+ |
% of total mark |
|
Business Analysis (30%) |
The analysis does not show understanding of the module concepts or key points and there is almost no evidencing. |
The analysis shows some understanding of the module concepts or key points and there is limited evidencing. |
The analysis shows good understanding of the module concepts or key points and/or there is good evidencing. |
The analysis shows good understanding of the module concepts or key points AND there is good evidencing. |
The analysis shows excellent understanding of the module concepts or key points and includes very well-chosen evidence. |
(30%) |
|
Business Projections (20%) |
The projections do not show understanding of the module concepts or key points and almost no evidencing. |
The projections show some understanding of the module concepts or key points and there is limited evidencing. Projections are not well argued. |
The projections show good understanding of the module concepts or key points and/or there is good evidencing. Projections are fairly well argued. |
The projections show good understanding of the module concepts or key points AND there is good evidencing. Projections are well argued. |
The projections show excellent understanding of the module concepts or key points and includes very well-chosen evidence. Evidencing. Projections are very well argued. |
(20%) |
|
Proposals (20%) |
The proposals do not show understanding of the module concepts or key points and almost no support from literature. |
The proposals show some understanding of the module concepts or key points and they are slightly supported by literature. |
The proposals show good understanding of the module concepts or key points and/or they are adequately supported by literature. |
The proposals show good understanding of the module concepts or key points AND they are adequately supported by literature. |
The proposals show excellent understanding of the module concepts or key points and they are strongly supported by literature. |
(20%) |
|
Proposal Validation (20%) |
The proposal validation does not show understanding of the module concepts or key points and is unsupported by literature. |
The proposal validation shows some understanding of the module concepts or key points and is slightly supported by literature. |
The proposal validation shows good understanding of the module concepts or key points and/or is adequately supported by literature. |
The proposal validation shows good understanding of the module concepts or key points AND is adequately supported by literature. |
The proposal validation shows excellent understanding of the module concepts or key points AND is strongly supported by literature. |
(20%) |
|
Presentation, Readability and Referencing (10%) |
Fails to communicate the points cohesively and struggles to create a convincing report. Very poor referencing. |
The report communicates points basically and has issues with structure or clarity. Poor referencing. |
The report communicates points clearly and has some structure and clarity. Mostly good referencing. |
The report communicates points clearly and has good structure and clarity. Good referencing. |
The report communicates points very clearly and persuasively and has excellent structure and clarity. Perfect referencing. |
(10%) |
Report Template.
Managing Entrepreneurially
Business Analysis Report Template
1750 Words +/- 10%
1. Introduction
(A short introduction to the whole report)
2. Business Overview
(A short overview of the case study business)
3. Entrepreneurship Analysis
(An analysis of the current level of entrepreneurship within the case study business including strong and weak areas)
4. Barriers, Challenges and Risks
(A discussion of the barriers, challenges and risks involved with the case study business becoming more entrepreneurial)
5. Proposals (A set of proposals that may help the business to become more entrepreneurial)
6. Predicted Outcomes
(An overview of the potential outcomes from the proposals)
7. Conclusion
(A short conclusion to the whole report)
Key points for high marks:
Be sure to critically support your arguments and points with literature, data and suitable sources throughout.
Demonstrate your understanding of a range of issues highlighted in the module material and from wider reading.
Try to demonstrate entrepreneurial thinking in your proposals
Spellcheck and double check that your references are APA referenced correctly