Business Finance - Management Assignment 2: Exploring Big Data in Entertainment

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Assignment2-BigDataTemplatecopywd.docx

Business in the Entertainment & Media Industries

Assignment 2: Exploring Big Data in Entertainment

Read the instructions for this assignment on the FSO platform before completing this template. Type over the <Type here> prompts.

Student name: <Type here>

Part I – How are you being Tracked?

First Category: E-Commerce

Screenshot of Advertisement:

<Insert Image here>

Which site did you choose?

(1 sentence minimum)

<Type here>

What is the first ad that you see?

(1 sentence minimum)

<Type here>

How does this ad relate to you?

(3 sentence minimum)

<Type here>

Do you think it was the same for all visitors to the site, or does it feel specifically targeted to you? Why or why not?

(3 sentence minimum)

<Type here>

Second Category: News

Screenshot of Advertisement:

<Insert screenshot here>

Which site did you choose?

(1 sentence minimum)

<Type here>

What is the first ad that you see?

(1 sentence minimum)

<Type here>

How does this ad relate to you?

(3 sentence minimum)

<Type here>

Do you think it was the same for all visitors to the site, or does it feel specifically targeted to you? Why or why not?

(3 sentence minimum)

<Type here>

Third Category: Social Media

Screenshot of Advertisement:

<Insert Image here>

Which site did you choose?

(1 sentence minimum)

<Type here>

What is the first ad that you see?

(1 sentence minimum)

<Type here>

How does this ad relate to you?

(3 sentence minimum)

<Type here>

Do you think it was the same for all visitors to the site, or does it feel specifically targeted to you? Why or why not?

(3 sentence minimum)

<Type here>

Part II – How does Big Data analysis affect your area of interest in the industry?

Industry of interest:

(sports, music, esports, television, movies, marketing, theater, etc.)

<Type here>

Explore a company in that industry.

What company did you choose?

Provide a link.

<Type here>

Based on your research, how does this company use Big Data?

<Insert here>

How do you think this is beneficial to the consumer?

<Type here>