Powerpoint Business Capstone

Assignment 1: Strategic Management and Strategic Competitiveness 1

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Week 3 Assignment 1

Heather Ureno

Strayer University

BUS499 Business Administration Capstone

Dr. Grizzell

Dr. Gardner

October 17, 2019

Week 3 Assignment 1

Introduction

The world today has become a global village and it is vital to see how globalization and technology have affected the public corporations. Technology and globalization has continued to increase through the last two decades. The technology has been a boost to each of the businesses and brought the world further together. The two factors of technology and globalization have driven the world into growth to the worldwide success that is being seen. The businesses which have gone ahead and adopted technology have witnessed success while those who have ignored it have failed. There is a lot more that is being required from the businesses today so that they can witness the progress. Technology is giving the public corporations a chance for more success as is seen in McDonalds.

Globalization

McDonalds is one of the organizations that have witnessed continuous growth because of technology. The company has succeed in expanding from the United States to 119 other countries (McDonald's, 2019). There are several factors that have made the company succeed in the global market. One of the factors that have led to this success is the ability of the company to adapt to the foods and culture of the host nations. McDonald’s has its types of food and their style but at the same time they work to accommodate the cultures that are represented in a nation. The accommodation of the various cultures has made their food to attract customers from around the world. The company, for example, has teriyaki burgers in their Japanese menus while in Israel they have accommodated kosher restaurants.

McDonald’s today is present in 119 countries with 31000 restaurants there. There are more than 1.5 million people who are employed both directly and indirectly by the company. The company has greatly contributed to making the unemployment issue better (Geography and Lang Arts Project, 2008).

Globalization continues today and McDonalds has made sure that it is not left behind. They are going into new countries and making tailored systems for their various markets. There are 24 hour drive-thru where they are required as well as having some morning menus where such a culture exists. Customers to use in the long run. There are several

Technology

The company has managed to save a lot on technology and have enough money to set up more services for the customers. The technology has also helped in getting more customers from around the world by getting into channels like social media. The technology of today helps a business to predict its sales as well as project the expected demand and supply. It is important to get into technology so as to adapt to the trends of the day as well as people (Bergh & Nilsson, 2014). The restaurants come with Wi-Fi for the consumer who is always on the go. There are many consumers who are always on the go and want to take their work to the restaurant. There are also web based games for the consumers that they can engage in while they enjoy their meals. The ability to multitask is today a core part of the consumer experience. It is critical to make sure that the company is working to create a place driven by information technology. There are several advantages of having the courage to dig into the potential that is there in information technology. Competing in the global market means being with the latest technology for the benefit of the consumer (Inglis & Gimlin, 2015). It is important to have effective leadership in the fast food industry and McDonalds has managed to do this. Globalization for the company driven by technology is what is required for the success of the public corporations such as McDonalds.

Industrial Organization Model

The use of the industrial organization model is a way which McDonald’s can earn great returns. The application of this model gives corporations the chance to succeed in the long run. There are several things that can be done under the industrial organization model to ensure the increase in the returns. The first step that the business can take is ensuring that they correctly study the external environment. McDonald’s must study each of the places that they intend to set up the business. The company has succeeded in this over the years through the customization of their services. Each of the foods that they serve is adapted to the local culture and this way people are able to accept the company as their own. McDonalds is already a popular company around the world and the customization of services acts to bring more customers on board (Bergh & Nilsson, 2014). The use of the industrial organization model also demands the location of industries and areas which have the potential of giving more than average returns. McDonalds has managed to attract more consumers today with their excellent store designs as well as bright colors (Tavin & Hausman, 2004). The company has also continued to witness success because of the CSR works such as giving charity to children.

Resource-Based Model

McDonalds today has a strategy of ensuring that they have enough customers in their restaurants. The next step in the process is ensuring that the customers are staying around. There needs to be a strategy of ensuring that the profits are going over and beyond what is projected (Inglis & Gimlin, 2015). This is where the resource-based model comes in. It is one of making sure the available resources are being used properly. The strategies need to be accompanied by the acquisition of skills as well as assets. The major resource that the company has is the ability to make fast food that is loved and of good quality. They are also able to customize services to the needs of the various consumers. The company has managed to go global because of the use of these resources. There are other corporations which have tried to globalize their operations but have failed because they keep the same services wherever they go. It is critical to make sure that everything that they have is put together and going into proper actions. The experimenting over the years has made it possible for the company to determine what works in a given market and what does not. There are always superior returns for the company wherever they go and it has helped them to achieve such success. Their globalization plans only require to be adjusted slightly when going to such a market. The resource-based model involves the company taking all of their capabilities and resources and adjusting them so that they are in line with the set strategy. The differences which are seen in the performance comes from the option and choices that are made in the use of the capabilities and resources.

McDonald's. (2019). Our Values. Retrieved from http://corporate.mcdonalds.com/corpmcd/about-us/our-values.html

Bergh, A., & Nilsson, T. (2014). Is globalization reducing absolute poverty? World Development, 62, 42-61.

Tavin, K., & Hausman, J. (2004). Art education and visual culture in the age of globalization. Art Education, 57(5), 47-53.

Inglis, D., & Gimlin, D. (2015). The globalization of food. Nova York.