Google Analytics & Adobe Analytics Omniture Assignments
Assignment 11: Adobe Analytics and Google Analytics
– Try your hand at using or creating segments of your own
Name: ____________________
Class: ___________________
Goal: Understand the segmentation capabilities built into Web Analytics platforms
ADOBE ANALYTICS
Use a pre-existing (or create your own segment for extra points) in Adobe Analytics.
1. Paste the segment definition below (along with the name of your segment - screenshot)
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2. Run a report using that segment – and paste a screen shot of the report with the segment, below.
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3. Do you feel satisfied with the results of your report using the segment? (No right answer)
GOOGLE ANALYTICS
Students should use the videos in the last assignment to create a certain type of Segment in this assignment – I want student to play with Demographics. As we know, Google Analytics pulls in Geodemographic information from DoubleClick, and has been doing so for some time.
· Google Analytics Demographics & Interest https://www.youtube.com/watch?v=qY2QAgnqJdo
Here’s an example of a Demographic Segmentation I made just now:
When I save that segment this is what I get.
I can use this segment in almost every single report that Google Analytics has.
1. Create a custom Geodemographic segment and apply it to a few reports – (two or three) and paste the screenshots below.
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2. Explain what these segments show and what insight you can get from them.