Marketing a New Program

Marketing a New Program

Introduction:

Based on everything that you have learned regarding working with internal and external stakeholders, using various communication tools, and navigating media relations, while considering legal ramifications, you will be analyzing a real public relations issue in a school to assess how it was handled. You will have the opportunity to both critique promotional material for a new program.

Instructions:

After reviewing the promotional material for Lake Washington School District's Pre-School Program (see links below):

1. Write 2-4 well-developed paragraphs, addressing the points below. Cite evidence from the reading or other scholarly sources.

○ Who is the intended audience of this promotional material? ○ What are the strengths of this promotional material? ○ What areas of opportunity do you recognize? How might you

address these?

Lake Washington School District Pre-School Program Website

Lake Washington School District Pre-School Promotional Video