Case study
Assignment
Your team has started with new managerial positions at Johnson & Johnson. Alex Gorsky, the
Chairman of the Board and CEO, was particularly interested in hiring your team because of your
multidisciplinary view of businesses and your expertise in corporate strategy.
At this point, your team only has a snapshot of Johnson & Johnson’s situation. Nonetheless,
Gorsky wants to have a report of your preliminary analysis and thoughts about Johnson &
Johnson’s future. You have a meeting with Gorsky next week. As such, you have been asked to
produce a short report. Your task is to answer the following questions:
1. Based solely on the information provided in the case, what is Johnson & Johnson’s
corporate strategy (be as specific as possible)? What means has Johnson & Johnson used to
achieve it? What synergies have they developed? In answering this question, provide evidence
from the case (i.e., specific quotes) that indicate your answers to the questions are accurate.
Lastly, list the importance of each unit to Johnson & Johnson according to the numbers
provided in the case.
2. Perform an analysis of Johnson & Johnson’s general external environment using external
sources of information. As you do this, please make sure you find 3 trends for each segment in
the general environment framework. Search the internet or news outlets for trends occurring
in the external environment and classify them as opportunities or threats as they relate to
Johnson & Johnson. Provide evidence of the trends by referencing your sources, and feel free
to use direct quotes. At least some of these trends should have data to confirm them.
3. Based on the reading of the case (e.g., quality control issues), Johnson & Johnson’s
corporate level strategy (point #1), and your analysis of the general environment (point #2),
provide 2 preliminary recommendations to Alex Gorsky as to what Johnson & Johnson should
consider doing to improve its performance and help Johnson & Johnson continue to grow.
Expectations
The analysis of the group case should reflect both your understanding of the material covered in
the text as well as other insights you have gained from other functional area courses. You are
encouraged to approach the case with an integrated multi-functional perspective of the
organization and to explicate recommendations clearly and concisely in writing. There are
multiple possible answers to the questions provided. Use the critical thinking and problem
solving skills, you have developed through your university career.
Group case analysis write-ups should be well thought out and not trivial. Answers should stick to
the facts. Provide strong reasoning and evidence from the case and from outside sources when
necessary
Format
The group case analysis report should be prepared using double-space, Times New Roman 12-
point font, and a 1-inch all-around margin. The case analysis report should be at least 6 pages
and should not exceed 10 pages. Please provide a cover page (not part of the page count) with
your names, the title of the case, the name of the course, the course section, and the date. Please
provide a page with references for external sources of information (not part of the page count).
Any direct quotes form the case should appear in quotes and the page number should appear in
parenthesis. Information gather for other sources should have a reference at the end of the case.
Direct quotes should appear in quotes. Websites can be references, but they need to have the
complete link and a title or author if applicable.
Examples on how to reference:
https://www.census.gov/
Segarra, L. 2018. “Zynga Buys Fellow Mobile Game Developer Gram Games for $250
Million.” May 31. https://fortune.com/2018/05/31/zynga-buys-gram-games/
BFI study calls on film industry to urgently reduce emissions. 2020.
https://www.theguardian.com/film/2020/sep/02/bfi-study-calls-on-film-industry-to-urgently-
reduce-emissions