Assignment

Using public online resources complete the following:

· Identify different factors that might influence undergraduate students' ridership of the Campus Shuttle. Try to narrow your segment further - lifestyles, behaviors, generations, etc. What types of economic, competitive, political, environmental, social, or technological factors might drive a students’ transportation needs and behaviors? How might they influence perceptions and experiences of a campus shuttle? (20 points)

· Given the focus on sustainability and shared transportation in this project, provide evidence from your data for potential demand (or lack thereof) of the Campus Shuttle. (20 points)

· Cite your sources in text and include a reference list at the end. You should have at least 5 sources. (10 points)