Corporate Treasury

Group Assignment #2: Current State Analysis

TITLE PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY (Nency)

A. INDUSTRY (EXTERNAL) ANALYSIS (reference Chapter 3 in the text) (40%)

· Industry Overview (Nency)

· PEST Analysis (Use bullet points for ease of reading) (Stephen)

· Porter’s Five Forces analysis of the industry (Nency)

· Explain each of the forces using the criteria provided and label each force as low, medium, or high

· Is this industry attractive?

· How can the company successfully compete in the industry?

· What competitive opportunities and threats exist?

·

· Competitive Profile Matrix (CPM) (TATE)

· Competitors

· Identify at least 2 key competitors and provide a brief description of each

· Critical Success Factors

· Identify the critical success factors for this industry with a brief explanation

· Competitive Profile Matrix (CPM)

· Describe the company’s competitive position based on the CPM

B. COMPANY (INTERNAL) ANALYSIS (reference Chapter 4/5 in the text) (Both Ryans and Trinh), pick 2 (20%)

· Marketing (Ryan T)

C. SWOT ANALYSIS (reference Chapter 1 in the text) ( Weakness and threats )

D. VISION AND MISSION STATEMENT ANALYSIS (reference Chapter 2 in the text) AYA

· Use the characteristics provided in the text to critique the company’s current vision and mission statement. If none exist, propose mission and vision statements with reasoning