Value of information.(Data Analytics)

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Name: Student Number:

MIS782 Assignment 1 – IT Portfolio Theory This document is a sample only. Feel free to change the formatting, headings and response format (table or paragraph based responses) as you see fit.

Task 1: 1a. Identify various IT assets and their business value returns mentioned in the case study using the IT Portfolio theory.

Asset IT Portfolio Asset Class

Business Value

E.g. product inventory system E.g. transactional asset Gap digitised its entire product inventory system and introduced retail services.

Digital capability; being able to provide omni services through seamless interaction between physical and online stores

..add more rows to the table to accommodate additional entries

Hint: You may find it challenging to identify various IT assets in the case study due its focus on

analytics systems. However, there are mentions of various IT assets/functions of IT assets (e.g.

product inventory). You are also welcome to guesstimate the usual ones that most organisations

likely to own (e.g. HR system, Payroll, infrastructure). Explanations should be included briefly in the

relevant table cell.

1b. To what extent does this organisation have an IT portfolio which provides a balanced view of value, risk and return?

Apply the theory of IT portfolio and risk-return balance discussion to build your argument. Ask

yourself: “To what extent does the case organisation have an IT portfolio, which provides a

balanced view of value, return and risk?”

Task 2: 2a. Based on the Resource based view of the firm (RBV), develop a list of resources and capabilities that the organisation has access to. 2b. How do you think that resources and capabilities add value and rarity for Gap?

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Hint: In building the list of resources and capabilities, make sure you allocate them in the right

category (e.g. tangible/intangible, technical or norms/values). Discuss value and rarity in terms of

principles of RBV and VRIO.

References: Appendices (if you see fit):