Assign 5 english

Competencies

In this project, you will demonstrate your mastery of the following competencies:

· Apply successful business practices and dispositions of the entrepreneurial communication professional

· Develop a personal brand as a communication professional in relation to the diverse world around you

Scenario

After working for some time in various communication roles at a few different organizations, you have decided you would like to become an independent communication contractor, which would provide you the opportunity to focus your professional energy on your strengths and interests. This new business venture will be a significant undertaking, and to help provide a foundation to start from, you have decided you need to develop an effective personal brand to guide your future work and an elevator pitch that will help you think about how you would approach potential clients and employers in the future.

Directions

Part I: Personal Brand Implementation Plan Outline Your implementation plan outline will help provide the foundation for your personal brand to grow. It will serve as a springboard for you to continue to develop and maintain your personal brand as a communication entrepreneur. Specifically, you must address the following:

· Key Components: Review your responses to the “Key Components” section of your Implementation Plan Template, which you completed for the Project One milestone. Make revisions and implement instructor feedback to strengthen your responses to your  self-reflection and  personal brand statement.

· Entrepreneurial Considerations: Complete this section of your Implementation Plan Template by addressing the following:

· What  marketing strategies will you use to acquire clients, and how do they align to your personal brand?

· What  communication channels are best suited to your personal brand and target audience?

· What are key  financial considerations for self-employment, and how will you plan for them?

· What are key  project planning considerations you will need to keep in mind, and why are they beneficial for both your clients and your business?

· Action Items: Complete this section of your Implementation Plan Template by addressing the following:

· What is your ultimate  objective for your personal brand?

· What action items should be  prioritized to reach your ultimate brand objective in thirty, sixty, and ninety days?

· What is the rationale behind the action items you selected and how you prioritized them?

Part II: Elevator Pitch Develop an elevator pitch to introduce your personal brand and brand goals to a potential client by briefly addressing the following:

· How would you describe your personal brand and its internal and external influences ?

· Where do you see your brand being a year from now, and how do you plan on reaching your brand goals?

What to Submit

To complete this project, you must submit the following:

Implementation Plan Outline Submit the provided Implementation Plan Template as a 500- to 750-word Microsoft Word document. Use complete sentences in your outline and cite any references in APA format.

Elevator Pitch Submit a 250- to 300-word (or 2- to 3-minute long) elevator pitch using one of the following formats:

· Video recording

· Audio recording

· Written transcript using Microsoft Word

If you choose to submit a video or audio recording, you may include a link at the end of your Implementation Plan Template or upload a file to the submission folder. If you select to submit a link, please ensure that your submission is publicly viewable so that your instructor can grade your work.

Supporting Materials

The following resource may help support your work on the project:

Template:  Implementation Plan Template Use this template to complete your implementation plan outline.