Business Model Innovation
Assessment three Instructions
Startups are typically born out of big, innovative, bright ideas. You are the owner of a startup
based in Australia. Develop a business model that explains how your business will earn money.
You can use models of your competitors or startups in other industries as a blueprint but do
not copy. Make sure your business model can scale.
• 45% of the final mark
• The word count is 2000-2500, excluding references, tables, charts, and graphs.
• Submission through Turnitin. Due date: Sunday, 20 November 2022, 11:59 pm
Recommended structure for your paper
• An “essay” format is preferred
• Introduction
✓ An opening statement and supporting sentences on business models and why they are
essential for entrepreneurs.
• A detailed discussion of the elements of your business model
You should use the business model canvas to illustrate and develop your business model. See
an example of the template below. Ensure you identify the key elements that make up your
business and discuss all the elements.
Key
Activities Key
Partnership
Key
Resources
Cost Structures Revenue Streams
Value
Propositions
Customer
Relationships
Channels
Customer
Segments
• Conclusion
✓ Synthesize your significant points
✓ Final words – connect back to the introduction.
What is expected of you
• Prior understanding of business
✓ Course materials
✓ Textbook
✓ Relevant articles
• Support your analysis with solid evidence and reasonable assumptions
✓ What data/information/references are relevant, and how to use them in your
analysis/discussion of business models
• Keep your writing clear and focused
✓ Progression of ideas
✓ Referencing
✓ Proofreading
Formatting Instructions
• Papers should be submitted in word format.
• Figures and other relevant information should be saved in the appendix section.
• The main document should be double-spaced, with one-inch margins on all sides,
and all pages should be numbered consecutively.
• The text should appear in 12-point Times New Roman or another standard 12-point
font.
• Harvard referencing style
Relevant materials
Braun, A.T., Schöllhammer, O. and Rosenkranz, B., 2021. Adaptation of the business model
canvas template to develop business models for the circular economy. Procedia CIRP, 99,
pp.698-702.
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of cleaner production, 135, pp.1474-1486.
Sorri, K., Seppänen, M., Still, K. and Valkokari, K., 2019. Business model innovation with
platform canvas. Journal of Business Models, 7(2), pp.1-13.
https://www.strategyzer.com/canvas
https://corporatefinanceinstitute.com/resources/management/business-model-canvas-
template/
https://lucidspark.com/templates/business-model-canvas-
template?utm_source=google&utm_medium=cpc&utm_campaign=_spark_en_tier1_mixed_
search_nb_exact_&km_CPC_CampaignId=13094072117&km_CPC_AdGroupID=1215369273
19&km_CPC_Keyword=business%20model%20canvas&km_CPC_MatchType=e&km_CPC_Ext
ensionID=&km_CPC_Network=g&km_CPC_AdPosition=&km_CPC_Creative=521558361497&
km_CPC_TargetID=kwd-
17057655815&km_CPC_Country=1000322&km_CPC_Device=c&km_CPC_placement=&km_C
PC_target=&cq_cmp=13094072117&gclid=CjwKCAjw5P2aBhAlEiwAAdY7dHbF7Xmnsgg0qNR
zdg9GmuJxF0CFkrhtixfX-QPm8Di-pO1pOoQX1RoCT2sQAvD_BwE