English

CATEGORY

A

B

C

D

F

Audience and Voice

10

Follows the correct purpose for the assignment and illustrates multiple attempts to engage audience through an original voice.

9 to 10

Author makes at least one attempt at voice and illustrates at least one attempt to engage audience.

8 to 9

Either the attempt to engage audience or voice is unclear.

7 to 8

Lacks original voice and efforts at audience engagement are unclear.

7 to 1

Lacks both voice

and engagement.

0

 Focus

 10

Maintains focus on topic/subject throughout response.

9 to 10

May exhibit minor lapses in focus on topic/subject

8 to 9

May lose or may exhibit major lapses in focus on topic/subject.

7 to 8

May fail to establish focus on topic/subject.

7 to 1

No analytical focus found.

0

Writing Fluency

10

Skillful writing fluency, exhibits few or no mechanical errors.

9 to 10

Reasonable writing fluency, exhibits few mechanical errors.

8 to 9

Writing fluency is lacking, exhibits several mechanical errors.  

7 to 8

Minimal writing fluency, exhibits numerous mechanical errors.

7 to 1

Writing is not fluent— unreadable.

0

Sources and Hyperlinks

 10

Properly incorporates and hyperlinks 3 trustworthy sources.

9 to 10

Three sources are cited/hyperlinked as required, but contains errors, an untrustworthy sources, or pastes in full URLs

8 to 9

Uses at least 2 hyperlinks, but lacks other outside, trustworthy sources or pastes in full URLs.

7 to 8

Uses at least one hyperlink, but lacks other outside, trustworthy sources or uses full URLs instead of hyperlinks.

7 to 1

Uses no hyperlinks and does not cite evidence from outside sources.

0

Visual Component and Layout

10

Incorporates a high-quality, credited image or video that boosts visual appeal. Layout also increases readability.

9 to 10

Incorporates a high-quality, image or video that boosts visual appeal. However, layout needs improvement for better readability.

8 to 9

Incorporates an image or video, but lacks credit, does not boosts visual appeal clearly, or layout needs improvement for better readability.

7 to 8

Uses low quality graphics or a layout that makes the blog difficult to read or fails to enhance content.

7 to 1

Does not use any graphics, layout is messy, or visuals in no way relate to/enhance the content.

0

Title/Headline

10

Creative, dynamic and draws reader interest/builds curiosity about the topic. Title is directly related to blog content.

9 to 10

The title matches the subject matter of the blog, and is interesting, but could build more reader curiosity.

8 to 9

Illustrates an attempt to engage the audience, but the connection to subject matter is vague. May need improvement to be more dynamic.

7 to 8

Has a title but is disconnected from the subject of the blog or is similar to clickbait.

7 to 1

Title lacks effort or has the same name as the assignment (Ex. “Blog Article”).

0

Content

20

Contains a hook, introduction, a promise or problem to be solved, uses emotional appeals, cites experts, gives advice or provides solutions, has a call to action and conclusion.

18 to 20

Blog attempts organization, and organization makes sense, but lacks 1-2 of the criteria.

16 to 18

Blog makes an attempt at organization but lacks clear direction and is missing 2-4 criteria.

16 to 14

Organization is unclear and/or is missing 4-6 criteria.

14 to 1

Organization is unclear and/or is missing 6-8 criteria.

0

Revision

20

Significant improvement through correction of errors and illustrates clear understanding of adapting work for a new genre and medium.

18 to 20

Made some improvements, but there are still several errors and the understanding of genre and medium adaptation could be clearer.

16 to 18

Made some improvements, but there are still several errors or is focus is on sentence-level corrections versus genre and medium.

16 to 14

Made superficial revisions, such as just cutting down text, but illustrates a lack of understanding about adapting work for a new genre and medium.

14 to 1

No revisions between papers

0